Digital Marketing Administrator

Company: San Mateo Credit Union
Location: Redwood City
Posted on: May 9, 2022

Job Description:

Do you have a minimum of 3 years Digital Marketing experience?
Are you able to multi-task a large number of projects effectively while adhering to deadlines?
Would you like to work at a collaborative organization that thrives on providing outstanding member service both internally and externally?
Would you like to work at a multi-faceted, dynamic organization that thrives on teamwork and collaboration?

If so, we'd love to talk with you about San Mateo Credit Union's Digital Marketing Administrator Position!

Located in the heart of the Bay Area, San Mateo Credit Union is a community-centric and growth-orientated organization that is one of the most unique and special providers of financial products, services and education in the area. We recently surpassed $1.5 billion in assets and are experiencing record-breaking performance results. Our future is bright with promise!

POSITION SUMMARY
As a member of San Mateo Credit Union's Marketing Team, this position is responsible for driving growth through acquisition of members and relevant product offerings across current membership through the organization's digital channels. The Digital Marketing Administrator is responsible for developing and implementing effective strategies that support the Credit Union's products, member acquisition, engagement and retention efforts through digital channels (website, mobile app, online advertising, ATMs, in-branch digital signage, email, etc.) and through digital media and advertising.

PRIMARY RESPONSIBILITIES
Membership Acquisition and Engagement
Develops and implements digital marketing plan designed to drive brand awareness, member acquisition, retention and cross sell, areas include but not limited to digital media, SMCU's public website and 1:1 digital banking marketing
Serve as the digital marketing subject matter expert and successfully plan and execute all digital marketing initiatives
Facilitates digital advertising content (banner ads, video, landing pages, etc.) development, advertising site selection, testing and optimization.
Develops, drive and support the creation and implementation of digital campaigns through traditional website development, SEO, SEM, social media and other emerging or relevant digital channels; liaises with the digital services, internal business partners (e.g.; IT), external vendors and agencies as needed
Optimize campaigns and funnels to maximize efficiency and performance indicators
Data mine digital banking database (Flux) to create appropriate segmentation strategies, marketing programs, and testing concepts; continuously evolve sophistication, performance, and automation opportunities
Manage lead generation and conversion rate optimization for the website, including ideation, planning, testing, optimization, and reporting.

2. Reporting and Monitoring
Reports analytics for all digital efforts and uses it as a core driver for decision making, investment prioritization and improving the user experience; shares trends and best practices with the Marketing team and others
Track key performance metrics and report on them monthly (CR, CTR, CPA, value)
Identifies opportunities to improve program performance, new growth opportunities and optimizes ROI
Monitors digital channels for brand consistency, accuracy, effectiveness, traffic and engagement; leads ongoing improvements and liaisons with Digital Services as needed
Utilize an ongoing "test and learn" approach to scale online marketing initiatives including search, retargeting, behavioral targeting, display and other tools

3. Execute special projects and events as directed and perform other duties as assigned

PHYSICAL DEMANDS
The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to accommodate individuals with disabilities to perform the essential functions.
While performing duties of the job, employee may be required to use frequent physical activities include sitting, standing, reaching, walking, talking, bending, and constant use of hands.
Employee must occasionally lift and/or move up to 5 pounds.
Employee must occasionally work before/after the regular work shift.
These activities are not necessarily performed to the same degree and combination every day.

FANTASTIC BENEFITS!
SMCU reflects the value placed on employees by providing the following impressive benefits in addition to competitive salary:
Medical, Dental, Vision, Life, and Long-Term Disability Insurances!
401(k) including generous matching contributions!
Semi-annual bonuses for meeting key financial and operational goals!
Discounts on financial products and services, including loans !
Paid time off, tuition reimbursement, and much more!

Apply Now for Consideration!
San Mateo Credit Union is an Equal Opportunity Employer.

Please note, we do not offer relocation assistance for this role.

QUALIFICATIONS
Bachelor's degree in Communications, Marketing, or a related field.
Minimum 3 years of relevant experience with a strong understanding of current online marketing concepts, strategy, benchmarks and best practices.
Significant knowledge of and experience in Google Analytics, SEM, SEO, Display, Social and Affiliate marketing.
Proficient in MS office and basic web design (HTML, CSS) as well as in Microsoft Office (Outlook, Word, PowerPoint Excel). CRM experience is a plus.
Intermediate knowledge of graphic programs desired (Adobe Creative Suite).
Proficient at analyzing complex data and metrics and interpreting actionable insights.
Strong interpersonal skills with the ability to collaborate, facilitate constructive discussion and challenge opposing viewpoints when necessary.
Great program development and project management skills; well-organized with the ability to multi-task.
Excellent oral and written communication skills and attention to detail.
Strong visual sense with the ability to evaluate graphic layouts for both style and impact.
Strong time management, organizational, and prioritizations skills with the ability to handle multiple projects while adhering to deadlines.
Conducts activities and interactions in a manner that promotes integrity, trust, and strong ethics, in order to protect the reputation of the organization and brand.
Ability to speak fluently in Spanish is a plus.
Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
Provides service that aligns with the Credit Union's mission of passionately delivering relevant products, services, and education tailored to help our members, employees, and communities achieve their financial goals.

Mandatory Vaccination Policy: As a condition of employment, new hires must be fully vaccinated against COVID-19 on or before the first day of employment (subject to legally mandated exceptions).

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