Digital Marketing Administrator
Company: San Mateo Credit Union
Location: Redwood City
Posted on: May 9, 2022
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Job Description:
Do you have a minimum of 3 years Digital Marketing
experience?
Are you able to multi-task a large number of projects effectively
while adhering to deadlines?
Would you like to work at a collaborative organization that thrives
on providing outstanding member service both internally and
externally?
Would you like to work at a multi-faceted, dynamic organization
that thrives on teamwork and collaboration?
If so, we'd love to talk with you about San Mateo Credit Union's
Digital Marketing Administrator Position!
Located in the heart of the Bay Area, San Mateo Credit Union is a
community-centric and growth-orientated organization that is one of
the most unique and special providers of financial products,
services and education in the area. We recently surpassed $1.5
billion in assets and are experiencing record-breaking performance
results. Our future is bright with promise!
POSITION SUMMARY
As a member of San Mateo Credit Union's Marketing Team, this
position is responsible for driving growth through acquisition of
members and relevant product offerings across current membership
through the organization's digital channels. The Digital Marketing
Administrator is responsible for developing and implementing
effective strategies that support the Credit Union's products,
member acquisition, engagement and retention efforts through
digital channels (website, mobile app, online advertising, ATMs,
in-branch digital signage, email, etc.) and through digital media
and advertising.
PRIMARY RESPONSIBILITIES
Membership Acquisition and Engagement
Develops and implements digital marketing plan designed to drive
brand awareness, member acquisition, retention and cross sell,
areas include but not limited to digital media, SMCU's public
website and 1:1 digital banking marketing
Serve as the digital marketing subject matter expert and
successfully plan and execute all digital marketing initiatives
Facilitates digital advertising content (banner ads, video, landing
pages, etc.) development, advertising site selection, testing and
optimization.
Develops, drive and support the creation and implementation of
digital campaigns through traditional website development, SEO,
SEM, social media and other emerging or relevant digital channels;
liaises with the digital services, internal business partners
(e.g.; IT), external vendors and agencies as needed
Optimize campaigns and funnels to maximize efficiency and
performance indicators
Data mine digital banking database (Flux) to create appropriate
segmentation strategies, marketing programs, and testing concepts;
continuously evolve sophistication, performance, and automation
opportunities
Manage lead generation and conversion rate optimization for the
website, including ideation, planning, testing, optimization, and
reporting.
2. Reporting and Monitoring
Reports analytics for all digital efforts and uses it as a core
driver for decision making, investment prioritization and improving
the user experience; shares trends and best practices with the
Marketing team and others
Track key performance metrics and report on them monthly (CR, CTR,
CPA, value)
Identifies opportunities to improve program performance, new growth
opportunities and optimizes ROI
Monitors digital channels for brand consistency, accuracy,
effectiveness, traffic and engagement; leads ongoing improvements
and liaisons with Digital Services as needed
Utilize an ongoing "test and learn" approach to scale online
marketing initiatives including search, retargeting, behavioral
targeting, display and other tools
3. Execute special projects and events as directed and perform
other duties as assigned
PHYSICAL DEMANDS
The physical demands and work environment characteristics described
are representative of those that must be met by an employee to
successfully perform the essential functions of this job.
Reasonable accommodations may be made to accommodate individuals
with disabilities to perform the essential functions.
While performing duties of the job, employee may be required to use
frequent physical activities include sitting, standing, reaching,
walking, talking, bending, and constant use of hands.
Employee must occasionally lift and/or move up to 5 pounds.
Employee must occasionally work before/after the regular work
shift.
These activities are not necessarily performed to the same degree
and combination every day.
FANTASTIC BENEFITS!
SMCU reflects the value placed on employees by providing the
following impressive benefits in addition to competitive
salary:
Medical, Dental, Vision, Life, and Long-Term Disability
Insurances!
401(k) including generous matching contributions!
Semi-annual bonuses for meeting key financial and operational
goals!
Discounts on financial products and services, including loans !
Paid time off, tuition reimbursement, and much more!
Apply Now for Consideration!
San Mateo Credit Union is an Equal Opportunity Employer.
Please note, we do not offer relocation assistance for this
role.
QUALIFICATIONS
Bachelor's degree in Communications, Marketing, or a related
field.
Minimum 3 years of relevant experience with a strong understanding
of current online marketing concepts, strategy, benchmarks and best
practices.
Significant knowledge of and experience in Google Analytics, SEM,
SEO, Display, Social and Affiliate marketing.
Proficient in MS office and basic web design (HTML, CSS) as well as
in Microsoft Office (Outlook, Word, PowerPoint Excel). CRM
experience is a plus.
Intermediate knowledge of graphic programs desired (Adobe Creative
Suite).
Proficient at analyzing complex data and metrics and interpreting
actionable insights.
Strong interpersonal skills with the ability to collaborate,
facilitate constructive discussion and challenge opposing
viewpoints when necessary.
Great program development and project management skills;
well-organized with the ability to multi-task.
Excellent oral and written communication skills and attention to
detail.
Strong visual sense with the ability to evaluate graphic layouts
for both style and impact.
Strong time management, organizational, and prioritizations skills
with the ability to handle multiple projects while adhering to
deadlines.
Conducts activities and interactions in a manner that promotes
integrity, trust, and strong ethics, in order to protect the
reputation of the organization and brand.
Ability to speak fluently in Spanish is a plus.
Must comply with applicable laws and regulations, including but not
limited to, the Bank Secrecy Act, the Patriot Act, and the Office
of Foreign Assets Control.
Provides service that aligns with the Credit Union's mission of
passionately delivering relevant products, services, and education
tailored to help our members, employees, and communities achieve
their financial goals.
Mandatory Vaccination Policy: As a condition of employment, new
hires must be fully vaccinated against COVID-19 on or before the
first day of employment (subject to legally mandated
exceptions).
Keywords: San Mateo Credit Union, Redwood City , Digital Marketing Administrator, Advertising , Redwood City, California
Click
here to apply!
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