Marketing Specialist (49863)
Company: San Mateo Credit Union
Location: Redwood City
Posted on: May 11, 2022
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Job Description:
Are you proficient at analyzing complex data and metrics and
interpreting actionable insights? Do you have a strong
understanding of current online marketing concepts, strategies,
benchmarks, and best practices? Would you like to work at a
multi-faceted, dynamic organization that thrives on teamwork and
collaboration? If so, we'd love to talk with you about San Mateo
Credit Union's Marketing Specialist Position! Located in the heart
of the Bay Area, San Mateo Credit Union is a community-centric and
growth-orientated organization that is one of the most unique and
special providers of financial products, services and education in
the area. We recently surpassed $1.5 billion in assets and are
experiencing record-breaking performance results. Our future is
bright with promise! POSITION SUMMARY As a member of San Mateo
Credit Union's Marketing Team, this position is responsible for
driving growth for a variety of products and services offered by
SMCU, including but not limited to card acquisition, utilization as
well as adoption of digital products and the acquisition of new
members. The Marketing Specialist develops and implements effective
marketing tactics, including email automation, direct targeting,
and others that are in support of SMCU's strategic initiates. This
includes increasing product penetration and engagement of services
and/or increasing usage of products within the credit union.
PRIMARY RESPONSIBILITIES Uses a data warehouse, MCIF system, or
third-party systems along with other data tools and resources to
target key audiences Communicates performance of campaigns,
products and/or services as well as provides data from specific
channels in order to maximize the management of the resource
Monitors marketing analytics to identify target audiences and areas
for growth Creates and executes innovative marketing campaigns to
achieve goals ensuring adherence to brand standards Writes,
proofreads, and edits creative and technical content across
different mediums Works with internal as well as external partners
in order to develop strategic marketing tactics that deepen product
penetration Works with external agencies and vendors to execute
marketing programs Serves as a subject matter expert on the
platform/software utilized to increase product adoption, market
awareness and/or brand identity Thoughtfully prioritizes as well as
efficiently utilizes marketing resources in order to launch
marketing campaigns that are in support of reaching strategic goals
Performs research to identify trends and analyzes member activity,
reporting the analysis and implementing findings within compelling
marketing campaigns Communicates performance of campaigns, products
and/or services as well as provides data from specific channels in
order to maximize the management of the resource Identifies areas
of potential process improvement and initiates action towards
implementing improvement Provides service that aligns with the
Credit Union's mission of delivering relevant products, services,
and information aimed at increasing adoption and engagement Perform
other duties as assigned Must comply with applicable laws and
regulations, including but not limited to, the Bank Secrecy Act,
the Patriot Act, and the Office of Foreign Assets Control PHYSICAL
DEMANDS The physical demands and work environment characteristics
described are representative of those that must be met by an
employee to successfully perform the essential functions of this
job. Reasonable accommodations may be made to accommodate
individuals with disabilities to perform the essential functions.
While performing duties of the job, employee may be required to use
frequent physical activities include sitting, standing, reaching,
walking, talking, bending, and constant use of hands. Employee must
occasionally lift and/or move up to 5 pounds. Employee must
occasionally work before/after the regular work shift. These
activities are not necessarily performed to the same degree and
combination every day. FANTASTIC BENEFITS! SMCU reflects the value
placed on employees by providing the following impressive benefits
in addition to competitive salary: Medical, Dental, Vision, Life,
and Long-Term Disability Insurances! 401(k) including generous
matching contributions! Semi-annual bonuses for meeting key
financial and operational goals! Discounts on financial products
and services, including loans! Paid time off, tuition
reimbursement, and much more! Apply Now for Consideration! San
Mateo Credit Union is an Equal Opportunity Employer. Qualifications
Associate's Degree or higher in Marketing, Communications, or
related field Minimum 3 years of relevant experience with a strong
understanding of current online marketing concepts, strategy,
benchmarks and best practices. Proficient in Microsoft Office
(Outlook, Word, PowerPoint Excel). Visa DPS as well as CRM
experience is a plus. Proficient at analyzing complex data and
metrics and interpreting actionable insights. Strong interpersonal
skills with the ability to collaborate, facilitate constructive
discussion and challenge opposing viewpoints when necessary.
Ability to interface with all levels of personnel within the
organization Great program development and project management
skills; well-organized with the ability to multi-task. Excellent
oral and written communication skills and attention to detail.
Strong visual sense with the ability to evaluate graphic layouts
for both style and impact. Strong time management, organizational,
and prioritizations skills with the ability to handle multiple
projects while adhering to deadlines. Conducts activities and
interactions in a manner that promotes integrity, trust, and strong
ethics, in order to protect the reputation of the organization and
brand. Mandatory Vaccination Policy: As a condition of employment,
new hires must be fully vaccinated against COVID-19 on or before
the first day of employment (subject to legally mandated
exceptions).
Keywords: San Mateo Credit Union, Redwood City , Marketing Specialist (49863), Advertising , Redwood City, California
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