Marketing Specialist (49863)

Company: San Mateo Credit Union
Location: Redwood City
Posted on: May 11, 2022

Job Description:

Are you proficient at analyzing complex data and metrics and interpreting actionable insights? Do you have a strong understanding of current online marketing concepts, strategies, benchmarks, and best practices? Would you like to work at a multi-faceted, dynamic organization that thrives on teamwork and collaboration? If so, we'd love to talk with you about San Mateo Credit Union's Marketing Specialist Position! Located in the heart of the Bay Area, San Mateo Credit Union is a community-centric and growth-orientated organization that is one of the most unique and special providers of financial products, services and education in the area. We recently surpassed $1.5 billion in assets and are experiencing record-breaking performance results. Our future is bright with promise! POSITION SUMMARY As a member of San Mateo Credit Union's Marketing Team, this position is responsible for driving growth for a variety of products and services offered by SMCU, including but not limited to card acquisition, utilization as well as adoption of digital products and the acquisition of new members. The Marketing Specialist develops and implements effective marketing tactics, including email automation, direct targeting, and others that are in support of SMCU's strategic initiates. This includes increasing product penetration and engagement of services and/or increasing usage of products within the credit union. PRIMARY RESPONSIBILITIES Uses a data warehouse, MCIF system, or third-party systems along with other data tools and resources to target key audiences Communicates performance of campaigns, products and/or services as well as provides data from specific channels in order to maximize the management of the resource Monitors marketing analytics to identify target audiences and areas for growth Creates and executes innovative marketing campaigns to achieve goals ensuring adherence to brand standards Writes, proofreads, and edits creative and technical content across different mediums Works with internal as well as external partners in order to develop strategic marketing tactics that deepen product penetration Works with external agencies and vendors to execute marketing programs Serves as a subject matter expert on the platform/software utilized to increase product adoption, market awareness and/or brand identity Thoughtfully prioritizes as well as efficiently utilizes marketing resources in order to launch marketing campaigns that are in support of reaching strategic goals Performs research to identify trends and analyzes member activity, reporting the analysis and implementing findings within compelling marketing campaigns Communicates performance of campaigns, products and/or services as well as provides data from specific channels in order to maximize the management of the resource Identifies areas of potential process improvement and initiates action towards implementing improvement Provides service that aligns with the Credit Union's mission of delivering relevant products, services, and information aimed at increasing adoption and engagement Perform other duties as assigned Must comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control PHYSICAL DEMANDS The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to accommodate individuals with disabilities to perform the essential functions. While performing duties of the job, employee may be required to use frequent physical activities include sitting, standing, reaching, walking, talking, bending, and constant use of hands. Employee must occasionally lift and/or move up to 5 pounds. Employee must occasionally work before/after the regular work shift. These activities are not necessarily performed to the same degree and combination every day. FANTASTIC BENEFITS! SMCU reflects the value placed on employees by providing the following impressive benefits in addition to competitive salary: Medical, Dental, Vision, Life, and Long-Term Disability Insurances! 401(k) including generous matching contributions! Semi-annual bonuses for meeting key financial and operational goals! Discounts on financial products and services, including loans! Paid time off, tuition reimbursement, and much more! Apply Now for Consideration! San Mateo Credit Union is an Equal Opportunity Employer. Qualifications Associate's Degree or higher in Marketing, Communications, or related field Minimum 3 years of relevant experience with a strong understanding of current online marketing concepts, strategy, benchmarks and best practices. Proficient in Microsoft Office (Outlook, Word, PowerPoint Excel). Visa DPS as well as CRM experience is a plus. Proficient at analyzing complex data and metrics and interpreting actionable insights. Strong interpersonal skills with the ability to collaborate, facilitate constructive discussion and challenge opposing viewpoints when necessary. Ability to interface with all levels of personnel within the organization Great program development and project management skills; well-organized with the ability to multi-task. Excellent oral and written communication skills and attention to detail. Strong visual sense with the ability to evaluate graphic layouts for both style and impact. Strong time management, organizational, and prioritizations skills with the ability to handle multiple projects while adhering to deadlines. Conducts activities and interactions in a manner that promotes integrity, trust, and strong ethics, in order to protect the reputation of the organization and brand. Mandatory Vaccination Policy: As a condition of employment, new hires must be fully vaccinated against COVID-19 on or before the first day of employment (subject to legally mandated exceptions).

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