Digital Marketing Administrator (48666)
Company: San Mateo Credit Union
Location: Redwood City
Posted on: June 13, 2022
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Job Description:
Do you have a minimum of 3 years Digital Marketing experience?
Are you able to multi-task a large number of projects effectively
while adhering to deadlines? Would you like to work at a
multi-faceted, dynamic organization that thrives on teamwork and
collaboration and the opportunity to work a hybrid remote schedule?
If so, we'd love to talk with you about San Mateo Credit Union's
Digital Marketing Administrator Position! Located in the heart of
the Bay Area, San Mateo Credit Union is a community-centric and
growth-orientated organization that is one of the most unique and
special providers of financial products, services and education in
the area. We recently surpassed $1.5 billion in assets and are
experiencing record-breaking performance results. Our future is
bright with promise! POSITION SUMMARY As a member of San Mateo
Credit Union's Marketing Team, this position is responsible for
driving growth through the acquisition of members and relevant
product offerings across current membership through the
organization's digital channels. The Digital Marketing
Administrator is responsible for developing and implementing
effective strategies that support the Credit Union's products,
member acquisition, engagement, and retention efforts through
digital channels (website, mobile app, online advertising, ATMs,
in-branch digital signage, email, etc.) and through digital media
and advertising. PRIMARY RESPONSIBILITIES Membership Acquisition
and Engagement Develops and implements digital marketing plan
designed to drive brand awareness, member acquisition, retention
and cross sell, areas include but not limited to digital media,
SMCU's public website and 1:1 digital banking marketing Serve as
the digital marketing subject matter expert and successfully plan
and execute all digital marketing initiatives Facilitates digital
advertising content (banner ads, video, landing pages, etc.)
development, advertising site selection, testing and optimization.
Develops, drive and support the creation and implementation of
digital campaigns through traditional website development, SEO,
SEM, social media and other emerging or relevant digital channels;
liaises with the digital services, internal business partners
(e.g.; IT), external vendors and agencies as needed Optimize
campaigns and funnels to maximize efficiency and performance
indicators Data mine digital banking database (Flux) to create
appropriate segmentation strategies, marketing programs, and
testing concepts; continuously evolve sophistication, performance,
and automation opportunities Manage lead generation and conversion
rate optimization for the website, including ideation, planning,
testing, optimization, and reporting. 2. Reporting and Monitoring
Reports analytics for all digital efforts and uses it as a core
driver for decision making, investment prioritization and improving
the user experience; shares trends and best practices with the
Marketing team and others Track key performance metrics and report
on them monthly (CR, CTR, CPA, value) Identifies opportunities to
improve program performance, new growth opportunities and optimizes
ROI Monitors digital channels for brand consistency, accuracy,
effectiveness, traffic and engagement; leads ongoing improvements
and liaisons with Digital Services as needed Utilize an ongoing
"test and learn" approach to scale online marketing initiatives
including search, retargeting, behavioral targeting, display and
other tools 3. Execute special projects and events as directed and
perform other duties as assigned PHYSICAL DEMANDS The physical
demands and work environment characteristics described are
representative of those that must be met by an employee to
successfully perform the essential functions of this job.
Reasonable accommodations may be made to accommodate individuals
with disabilities to perform the essential functions. While
performing duties of the job, employee may be required to use
frequent physical activities include sitting, standing, reaching,
walking, talking, bending, and constant use of hands. Employee must
occasionally lift and/or move up to 10 pounds. Employee must
occasionally work before/after the regular work shift. These
activities are not necessarily performed to the same degree and
combination every day. FANTASTIC BENEFITS! SMCU reflects the value
placed on employees by providing the following impressive benefits
in addition to competitive salary: Medical, Dental, Vision, Life,
and Long-Term Disability Insurances! 401(k) including generous
matching contributions! Semi-annual bonuses for meeting key
financial and operational goals! Discounts on financial products
and services, including loans! Paid time off, tuition
reimbursement, and much more! Apply Now for Consideration! San
Mateo Credit Union is an Equal Opportunity Employer. Qualifications
Bachelor's degree in Communications, Marketing, or a related field.
Minimum 3 years of relevant experience with a strong understanding
of current online marketing concepts, strategy, benchmarks and best
practices. Significant knowledge of and experience in Google
Analytics, SEM, SEO, Display, Social and Affiliate marketing.
Proficient in MS office and basic web design (HTML, CSS) as well as
in Microsoft Office (Outlook, Word, PowerPoint Excel). CRM
experience is a plus. Intermediate knowledge of graphic programs
desired (Adobe Creative Suite). Proficient at analyzing complex
data and metrics and interpreting actionable insights. Strong
interpersonal skills with the ability to collaborate, facilitate
constructive discussion and challenge opposing viewpoints when
necessary. Great program development and project management skills;
well-organized with the ability to multi-task. Excellent oral and
written communication skills and attention to detail. Strong visual
sense with the ability to evaluate graphic layouts for both style
and impact. Strong time management, organizational, and
prioritizations skills with the ability to handle multiple projects
while adhering to deadlines. Conducts activities and interactions
in a manner that promotes integrity, trust, and strong ethics, in
order to protect the reputation of the organization and brand.
Ability to speak fluently in Spanish is a plus. Must comply with
applicable laws and regulations, including but not limited to, the
Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets
Control. Provides service that aligns with the Credit Union's
mission of passionately delivering relevant products, services, and
education tailored to help our members, employees, and communities
achieve their financial goals. Mandatory Vaccination Policy: As a
condition of employment, new hires must be fully vaccinated against
COVID-19 on or before the first day of employment (subject to
legally mandated exceptions).
Keywords: San Mateo Credit Union, Redwood City , Digital Marketing Administrator (48666), Advertising , Redwood City, California
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