Senior Social Media Manager

Company: Carbon, Inc.
Location: Redwood City
Posted on: June 14, 2022

Job Description:

Social Media Manager
About Carbon:
Carbon is revolutionizing the product development and manufacturing world. We're helping companies to develop better products and bring them to market in less time. Carbon's platform combines versatile printers, advanced software, and best-in-class materials - helping engineers and designers to create products that outperform. From prototyping and low-volume production to production-at-scale, hundreds of global organizations, including adidas, Ford Motor Company, and Becton Dickinson Company, use Carbon to create a wide range of functional end-use parts and print them reliably wherever and whenever they need them.
Who we're looking for:
A dynamic individual who thrives in a collaborative and fast-paced environment. A social media jack of all trades who is passionate about audience engagement, excels in writing engaging content, and has a command of owning our social channels as an extension of the marketing funnel - from audience awareness and engagement through interest and demand gen. This person will manage multiple
high-priority company programs, and love leaning into new opportunities to use social as an accelerator for the company.
About this position:
This role is the voice of Carbon, supporting corporate communications, marketing, and demand generation. It requires someone who is hands-on to lead and execute: social media strategy, executive presence on social, audience development & engagement, and reporting & metrics. You'll partner across the company, from sales and technical experts to our highest levels of leadership.
Strategy & Planning
--- Develop the overall social media plan (paid & organic) tied to marketing goals to drive reach and engagement.
--- Partner with the Communications team on executive thought leadership and employee engagement.
--- Partner with the Demand Gen team to define, execute, and optimize audience engagement with customers and prospects.
--- Continually bring in new and innovative opportunities to use social as an engagement tool to expand our reach to product designers and engineers.
Execution
--- Manage and drive the social media content calendar, balancing the needs across comms, demand gen, customer stories.
--- Work directly with our partners, who are some of the world's leading brands, on product announcements and co-marketing campaigns.
--- Grow our reach, followers, and engagement with social being our primary outreach channel.
--- Be the first-line voice of Carbon, quickly responding to urgent company needs. Support Communications team to amplify major announcements, press releases, media coverage, etc.
--- Grow our abilities to use social as a channel for lead gen opportunities.
--- Monthly tracking, measurement, and optimization to continually improve our results.
About You:
--- Degree in communications, journalism, or marketing
--- 5-8 years social media experience in full-funnel marketing - from writing compelling content to owning the organic and paid strategies
--- Fluent with social platforms (LinkedIn, Twitter, Instagram, YouTube) and management tools
(Sprout, Bambu)
--- Self-motivated, passionate, hands-on social media native who leans into opportunities
--- Strong business acumen and judgement, knowing how to evaluate multiple priorities
--- Strong understanding of social media KPIs
--- Ability to balance short- and long-term priorities, and quickly pivot priorities
--- Comfortable working in a high impact, high energy, fast-paced environment

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