Senior Social Media Manager
Company: Carbon, Inc.
Location: Redwood City
Posted on: June 14, 2022
Social Media Manager
Carbon is revolutionizing the product development and manufacturing
world. We're helping companies to develop better products and bring
them to market in less time. Carbon's platform combines versatile
printers, advanced software, and best-in-class materials - helping
engineers and designers to create products that outperform. From
prototyping and low-volume production to production-at-scale,
hundreds of global organizations, including adidas, Ford Motor
Company, and Becton Dickinson Company, use Carbon to create a wide
range of functional end-use parts and print them reliably wherever
and whenever they need them.
Who we're looking for:
A dynamic individual who thrives in a collaborative and fast-paced
environment. A social media jack of all trades who is passionate
about audience engagement, excels in writing engaging content, and
has a command of owning our social channels as an extension of the
marketing funnel - from audience awareness and engagement through
interest and demand gen. This person will manage multiple
high-priority company programs, and love leaning into new
opportunities to use social as an accelerator for the company.
About this position:
This role is the voice of Carbon, supporting corporate
communications, marketing, and demand generation. It requires
someone who is hands-on to lead and execute: social media strategy,
executive presence on social, audience development & engagement,
and reporting & metrics. You'll partner across the company, from
sales and technical experts to our highest levels of
Strategy & Planning
--- Develop the overall social media plan (paid & organic) tied to
marketing goals to drive reach and engagement.
--- Partner with the Communications team on executive thought
leadership and employee engagement.
--- Partner with the Demand Gen team to define, execute, and
optimize audience engagement with customers and prospects.
--- Continually bring in new and innovative opportunities to use
social as an engagement tool to expand our reach to product
designers and engineers.
--- Manage and drive the social media content calendar, balancing
the needs across comms, demand gen, customer stories.
--- Work directly with our partners, who are some of the world's
leading brands, on product announcements and co-marketing
--- Grow our reach, followers, and engagement with social being our
primary outreach channel.
--- Be the first-line voice of Carbon, quickly responding to urgent
company needs. Support Communications team to amplify major
announcements, press releases, media coverage, etc.
--- Grow our abilities to use social as a channel for lead gen
--- Monthly tracking, measurement, and optimization to continually
improve our results.
--- Degree in communications, journalism, or marketing
--- 5-8 years social media experience in full-funnel marketing -
from writing compelling content to owning the organic and paid
--- Fluent with social platforms (LinkedIn, Twitter, Instagram,
YouTube) and management tools
--- Self-motivated, passionate, hands-on social media native who
leans into opportunities
--- Strong business acumen and judgement, knowing how to evaluate
--- Strong understanding of social media KPIs
--- Ability to balance short- and long-term priorities, and quickly
--- Comfortable working in a high impact, high energy, fast-paced
Keywords: Carbon, Inc., Redwood City , Senior Social Media Manager, Advertising , Redwood City, California
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