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Senior Analyst of Sales and Marketing Analytics

Company: Venafi
Location: Redwood City
Posted on: January 26, 2023

Job Description:

There are 2 actors on a network, people and machines. Just as usernames and passwords are used by people to access machines, keys and certificates are used by machines to identify and access each other.Venafi is the inventor of the technology that secures and protects keys and certificates, the most important assets of our Global 5000 customers. We are Warriors!
Venafi is looking for a Sr Analyst of Sales & Marketing Analytics who will report to the Sr Director of Enterprise Analytics and work closely with the Chief of Revenue Operations and Analytics to provide dashboarding and meaningful insights to sales and marketing leaders and the Executive Leadership Team as a whole. Are you passionate about making a positive impact and protecting the world from cybercriminals? Do you bring out the best of all those around you? If so, you may be a natural Venafi Warrior!
How you'll be protecting the world:

  • Translating business questions into easily consumable analyses and visualizations via Tableau and Excel
  • Providing data driven insights and recommendations for process improvements within sales and digital marketing to optimize the lead lifecycle and overall sales processes
  • Managing customer segmentation and targeting for both marketing campaigns and sales team prioritization
  • Outlining an accessible and reportable data structure across all go-to-market technologies along with the Sales Operations team such that the Enterprise Analytics team can quickly and easily develop insights from otherwise unstructured data
  • Collaborating with marketers to create measurement plans and reporting for campaigns/initiatives
  • Identifying website tagging and coding in support of business needs to implement and maintain integrity across sources of marketing data
  • Assisting Marketing Operations to properly design digital analytics setup and implement analytics tracking (Google Analytics, Marketo, etc.)
  • Working with marketing teams to develop A/B testing criteria and maintain a testing schedule to optimize campaigns

    The ideal Venafi Warrior will be armed with:

    • Advanced Excel and Tableau capabilities
    • Data-driven skills and a strong business acumen and focus on analytical problem solving, data manipulation and data management skills
    • The ability to tell a story and influence with data that is relatable and understandable by peers and executives alike
    • Creativity and ability to effectively visualize responses to complex business questions
    • Flexibility and ability to adapt quickly when priorities change
    • Incredible organization and master multitasker skills with the know how to set goals, prioritize, and maintain focus when it comes to deadlines
    • Experience of transforming from premise to cloud-based product selling and worked in both low volume high value go-to-market environments and high-volume frictionless go-to-market environments.
    • Fantastic interpersonal and listening skills, and willingness to go the extra mile to ensure your internal customers' success
    • An excellent technical understanding and able topick up new tools quickly
    • BS/BA or equivalent knowledge and experience
    • 3+ years of marketing/sales operations/analytics experience
    • Experience with any/all of the following technologies and/or data sources: Aviso, salesforce CRM & CPQ, Outreach, Gong, Marketo, Lean Data, DiscoverOrg, LinkedIn Sales Navigator, Google Analytics, Drift, DemandBase

      More About Venafi:
      Venafi is the undisputed leader in Machine Identity Management. Why? Because we created the category and are light years ahead of anyone that would consider competing! Gartner has recognized Venafi as number one in our space and as it turns out, one is NOT the loneliest number!
      Venafi is the inventor of the technology that secures and protects machine identities. The Venafi platform provides visibility, intelligence, and automation for SSL/TLS, IoT, mobile, cloud native, Kubernetes, and SSH machine identity types. Many of the largest organizations in the world use Venafi. Billions of dollars have been spent protecting usernames and passwords and almost nothing managing machine identities-organizations are just now realizing that managing and protecting machine identities is as important as managing usernames and passwords. The bad guys know this and are using stolen or forged machine identities in their cyberattacks. In fact, Gartner says 50% of network attacks will use machine identities.
      Come help us protect the world!

Keywords: Venafi, Redwood City , Senior Analyst of Sales and Marketing Analytics, Advertising , Redwood City, California

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