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Marketing - Competitive Intelligence Intern

Company: Informatica LLC
Location: Redwood City
Posted on: April 3, 2024

Job Description:

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Build Your Career at Informatica

We're looking for a diverse group of collaborators who believe data has the power to improve society. Adventurous, work-from-anywhere minds who value solving some of the world's most challenging problems. Here, employees are encouraged to push their boldest ideas forward, united by a passion to create a world where data improves the quality of life for people and businesses everywhere.

Competitive Intelligence Intern - Redwood City, California

The Competitive Intelligence Intern will support the execution of competitive intelligence and market research plans. You are driven, enthusiastic, and innovative in your approach to collecting, analyzing, and preparing research results. You will work on projects related to analyzing the competitive environment using the latest technology such as AI, building competitive battlecards and other resource assets for sales, and working with industry-leading competitive intelligence tools.

You will gain valuable real-world experience and insights into competitive dynamics, market trends, and industry-leading B2B SaaS technologies.

You will report to the Sr. Manager, Competitive Intelligence.

This internship will be based at our Redwood City headquarters (Hybrid 2-3 days in the office)

Your Role Responsibilities? Here's What You'll Do

  • Conduct research studies and make presentations on competitors and market trends.
  • Analyze the competitive environment and develop recommendations based on findings.
  • Create and update existing competitive intelligence content that supports business development and helps drive revenue.
  • Learn how to create and distribute competitive insights from disparate market and technical information.
  • Assist preparing reports on core competitive metrics - win and incident rates, trends, win/loss analyses, and more via static reports and/or dynamic dashboards.
  • Provide trend updates and relevant information for supported product lines and markets.

    What We'd Like to See

    • Must be enrolled in a BS degree pursuing Marketing, Business, or related field.
    • Must graduate between Dec 2025 - Jun 2027.
    • Self-directed and action-oriented, with the ability to manage small projects.
    • Experience conveying complex ideas and data.
    • Basic productivity suite skills, including Microsoft Office or Google Workspace
    • Qualitative and quantitative analytical skills to do market and competitor research, and present research results to leadership
    • Nice-to-have programming skills: Python, R, or SQL

      Role Essentials

      • Ability to create cohesive stories and actionable intelligence from in-house or external research studies.
      • Create and maintain competitive intelligence collateral by working cross-functionally to gather and interpret information.
      • Effectively collect and distribute competitive collateral and insights using competitive intelligence tools, such as Klue or Crayon, Microsoft Office (including Teams and Power BI), Tableau, and Seismic.
      • Utilize competitive intelligence tools and manual methods to assist in evaluating competitive utilization and effectiveness.

        About Our Intern Program

        • Managing and mentoring an intern can help shape the future of leaders in your field
        • Interns provide a fresh perspective and valuable support to current team members as it allows more flexibility for advanced projects and career growth
        • Inclusion, Diversity, Equity and Belonging (IDEB) events
        • Office & Institutes Partnership with LinkedIn - build your LI profile
        • Personal and professional development
        • Intern and team activities and So much more!
        • 12 week program (Will vary based on location)

          We're guided by our DATA values and passionate about building and delivering solutions that accelerate data innovations. We do that by creating an inclusive culture that celebrates and supports diversity. So, if your experience aligns but doesn't exactly match every qualification, apply anyway. You may be exactly who we need to fuel our future with innovative ideas and a thriving culture.

          Informatica (NYSE: INFA), an Enterprise Cloud Data Management leader, brings data and AI to life by empowering businesses to realize the transformative power of their most critical assets. We pioneered the Informatica Intelligent Data Management Cloud that manages data across any multi-cloud, hybrid system, democratizing data to advance business strategies. Customers in over 100 countries and 85 of the Fortune 100 rely on Informatica. Connect with LinkedIn, Twitter, and Facebook. Informatica. Where data and AI come to life.

          Redwood City

          Seniority Level:


          Alternative Location(s) :

          Marketing - Competitive Intelligence Intern

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          EEO Employer Verbiage:

          At Informatica we know diversity drives innovation. We are proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, one where all employees are treated with dignity and respect. All qualified applicants will receive consideration for employment without regard to race, color, gender, sex, sexual orientation, marital status, religion, age, disability, gender identity, veteran status or any other characteristic protected by applicable law and Informatica policy.

          Travel Requirement:


          Redwood City, California US

Keywords: Informatica LLC, Redwood City , Marketing - Competitive Intelligence Intern, Advertising , Redwood City, California

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