Sr. Alliance Marketing Manager
Company: Talend
Location: Redwood City
Posted on: January 12, 2021
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Job Description:
WHO WE ARE:We are changing the way the world makes decisions
Talend is a global leader in data integration and data integrity.
Our software is used to truly transform business and companies with
data. We believe our company has a certain Je ne sais quoi that
makes us special and gives us opportunities with purpose. We pride
ourselves in our values of Passion, Agility, Team Spirit and
Integrity.We help companies take their data from chaos to clarity
by delivering complete, trusted, and timely data to the
business.With over 1,400 employees, we support more than 4,750
enterprise customers globally who have chosen Talend to put their
data to work. We are consistently recognized by Forrester and
Gartner as a leader in the Data Integration Market and our plan for
the future is even more exciting.The Alliance Marketing Manager
will work closely with our strategic alliance sales teams and
marketing counterparts globally at the Alliance partners to develop
a joint marketing strategy that will result in pipeline generation
for Talend and the Alliance partner. Lead the successful execution
of all Marketing programs included in the joint strategy.The
Alliance Marketing Manager will be responsible for driving and
executing marketing campaigns, programs and initiatives with AWS,
Microsoft, Snowflake and our GSIs. This role sits within the global
demand generation team and will be primarily focused on generating
pipeline for Talend by working closely with alliance partners to
leverage the strength of their brands. This individual will be able
to develop strong working relationships with the Talend alliances
sales teams that manage AWS and Microsoft. In addition, they will
be able to develop strong working relationships with their
Marketing counterparts at AWS and Microsoft to develop effective
demand generation programs that identify new opportunities for
Talend within existing accounts and opportunities within new
accounts.The successful candidate will be well versed in applying
marketing strategies, including lead management, virtual webinars,
digital and social. With a proven track record of return on
investment gained working within both field and channel marketing.
Experience encompassing Alliances marketing disciplines of creating
joint messaging and content (presentations, datasheets, web
content, videos, and webinars), and compelling demand assets. And
use the content they develop to execute Marketing programs and
campaigns that generate pipeline for Talend and the alliance
partners. The ability to influence multiple regional stakeholders
and to negotiate effectively within a global matrixed organization
to make a difference are critical to the success of this
role.ResponsibilitesOwn and manage the Marketing relationship for
assigned alliance/GSI partners, such as Accenture Align with
technology alliance programs Create data driven marketing plans to
maximize results in partner pipelinePartner, define and document
the Alliance value proposition and joint messaging with Product
MarketingBuild core marketing assets that communicate the value of
the partnership to existing and prospective end customers. Core
assets include a joint pitch deck, partnership overview datasheet,
customer references, solution briefs, sales tools, web pages, blog
posts, FAQs, and more.Develop and execute joint demand generation
programs that generate pipeline for Talend direct salesCreate
marketing campaign materials keeping Talend channel partners in
mind that can be used to plan and execute demand generation
campaigns and generate pipeline for joint solutionsCoordinate with
the Regional Marketing organizations as needed to successfully
execute campaigns and marketing programs.Establish and manage
strong working relationships with product marketing, demand
marketing, and corporate marketing and enlist their support as
needed to successfully execute the Alliance Marketing
strategyLeverage internal Account Based Marketing (ABM)
capabilities to assist the sales teams that are pursuing active
opportunitiesOrganize, track, and document all Marketing programs
and activities specific to the Alliance. Provide status of programs
and activities.Direct Talend presence at Alliance partner events.
Help secure Alliance partners sponsorship of Talend events.Manage
the marketing budget for the partnership. Understand all internal
and partner (e.g. MDF) funding sources. Submit partner development
fund requests and claims as necessary. Submit internal purchase
requisitions and obtain purchase orders as needed.Collaborate with
Marketing Operations and Partner Operations to ensure leads
generated from demand gen activities are captured, routed, and
tracked correctly in order to measure pipeline accuratelyWe would
love it if you hadBachelors degree or equivalent5-10 years B2B
marketing experienceUnderstanding of how partners work in tech
sectorWorking knowledge of Tableau and SFDCProven track record of
working with large strategic alliances to develop and execute
demand generation programs in the Americas, Asia, and
Europe.Comfortable with being held accountable for a pipeline
targetExcellent partner relationship management skillsStrong
writing skillsPowerPoint expert in creating visually appealing deck
for internal / external consumptionPro-active, creative,
self-disciplined, and the ability to think strategicallyExperience
working with cross-functional global teams and strong team
playerEffective presentation development and delivery skills to
communicate Marketing plans and their status to Partner, Sales,
Marketing, and Executive audiencesAlthough the position is posted
for Redwood City, CA, we are willing to consider candidates
anywhere in North America.LI-MM3AND NOW, A LITTLE ABOUT US:Talend
has received some pretty impressive accolades along the way:- CEO
named a 2020 Top Diverse Leader by the National Diversity Council-
5th consecutive year named a Leader for Data Integration Tools in
the Gartner Magic Quadrant 2020- 3rd consecutive year named as a
Leader for Data Quality Solutions in Gartner Magic Quadrant 2020-
Recognized as a Challenger for Enterprise Integration Platform as a
Service (iPass) in Gartner Magic Quadrant 2020- "2018 Best Public
Cloud Computing Companies To Work For" by Glassdoor- Named Leader
in The Forrester Wave---: Enterprise Data Fabric- Ranked in the
DBTA ---100 Companies that Matter Most in Data---- Listed in the
CRN Big Data 100 CompaniesWe are passionate about helping companies
become more data driven; and, if we can be honest, we are all geeks
at heart who pride ourselves on the vibrant company culture that we
have built.Some Cool Perks With Working Here- An opportunity to
work with an international, highly collaborative, and
entrepreneurial company with great coworkers who enjoy having fun
and working hard- Competitive salaries and quarterly bonuses for
full-time employees- Equity consideration for all full-time
employees- Comprehensive health insurance available (medical,
dental and vision) for you and your family for full-time employees-
Paid time off, sick time, and company holidays, in addition to paid
parental leave, bereavement leave, and jury duty leave for
full-time employees- Employer-matching 401K plan and an Employee
Stock Purchase Plan (ESPP) for full-time employees- Commuter
benefits, and free employee shuttle to CalTrain for an easy commute
anywhere along the 101 corridor- Weekly catered lunches, which we
proudly take the time to sit down and enjoy as a team, weekly
rotating food trucks outside our office, and a fully-stocked
kitchen with drinks, Philz and Stumptown coffee, healthy snacks,
bagels, and candy- Opportunity to challenge your fellow coworkers
to a friendly match of ping pong, cornhole, or foosball in our Game
Room- Free onsite fitness center for employees, and outdoor running
trails and full-sized basketball courts- Working in a new, bright,
open-environment and collaborative office- Choice of MacBook or
Windows laptopAs a global employer, Talend believes our success
depends on diversity, inclusion and mutual respect among our team
members. We want to look like our customers, and we recruit,
develop and retain the most hardworking people from a diverse
candidate pool. We are committed to making all employment decisions
on the basis of business need, merit, capability and equality of
opportunity. All qualified applicants will receive consideration
for employment without regard to race, color, religion, sex, sexual
orientation, gender identity, or national origin.We will ensure
that individuals with disabilities are provided reasonable
accommodation to participate in the job application or interview
process, to perform essential job functions, and to receive other
benefits and privileges of employment. Please contact us to request
accommodation.Redwood City, California /Marketing --- Field
Marketing / Demand Generation /Full-Time
Keywords: Talend, Redwood City , Sr. Alliance Marketing Manager, Executive , Redwood City, California
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