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Consumer Insights Manager

Company: Electronic Arts
Location: Redwood City
Posted on: May 1, 2021

Job Description:

Consumer Insights ManagerYou'll represent the voice of players. You'll inform new play experiences and help improve the future of gaming at EA. You'll guide business strategies using stories with consumer insight at the core.As Consumer Insights Manager, you will join a team that is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the gaming market. You'll partner closely with our studios, brand and marketing teams, and fellow researchers and analysts. We are looking for a CI manager who is not just a thought-leader, but also a relationship-builder who can collaborate and understand our partners' context to create research roadmaps and deliver insights that will have real impact on our games, live services, and communications.We're looking for all the best kinds of people to make great experiences for our players. We want to give those people a job that inspires them, while giving them room to enjoy their lives. We celebrate diversity and inclusion by creating a place where you can come to work and be yourself.You will work with...* Our Consumer Insights team - based in Redwood City, CA, with a European hub in Bucharest, we are a collaborative team that includes your fellow title-focused CI managers and a team of researchers with diverse skills and focus areas.* Other Analytics & Research teams - we work together to develop a 'voice of the player' that draws from other areas of expertise (eg data science, telemetry analytics, user experience, social listening).* EA's studios and brand leadership - we partner with decision-makers across development, marketing, publishing, and brand to inform strategies from greenlight to launch and throughout live services.In a given week, you might...* Design and run qualitative or quantitative research, talking with players about their gaming experiences and expectations* Analyze data, then build and present an insight-led story that guides product and marketing teams in their decision-making* Work with brand and studio partners to workshop product strategy and features, champion the essence of your studios' brands and target players, and promote knowledge that identifies your games' place in our EA portfolioSkills you bring...* Insights Expertise. 5+ years of experience working in Consumer Insights, Market Research, or a related function, with knowledge across different research techniques and methodologies.* Influential Impact. You're accustomed to working with and influencing a cross-functional audience.* Strategic Thinking. You have a track record of connecting the dots for your stakeholders and have strong business and marketing knowledge.* Creative and Scrappy Approach. You've designed non-traditional methodologies when the status quo wasn't enough, and you're comfortable navigating ambiguity, even on fast-paced product cycles.* Ability to travel, including internationally (after 2021).

Keywords: Electronic Arts, Redwood City , Consumer Insights Manager, Executive , Redwood City, California

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