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Lifestyle Sr Manager, Brand and Franchise Growth

Company: Electronic Arts Inc.
Location: Redwood City
Posted on: November 19, 2021

Job Description:

Lifestyle Sr Manager, Brand and Franchise Growth Location: Redwood City, California, United States Remote Work Option: No Requisition Number: 168576 Date Opened: 2021-09-23 Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. Lifestyle- Sr Manager, Brand and Franchise Growth The Senior Manager, Brand & Franchise development will be responsible for leading the strategy, operations and P&L of a nascent vertical (product licensing, brand partnerships & entertainment) designed to turn our gaming brands into globally-recognized lifestyle and entertainment brands and to create a significant new revenue source. You will be responsible for creating and developing a new team dedicated to the growth of the Sims and Skate brands outside of our gaming vertical. This requires defining the problem and opportunity statements to build out a brand roadmap and driving internal alignment with stakeholders including the Maxis and Full Circle Leadership (Studio + Marketing) team, up to potentially the EA Executive team. What you'll do:

  • Define and deliver brand development vision, concept and roadmap incl. brand licensing and consumer product development opportunities.--
  • Identify, plan and execute culturally-relevant go-to-market product and partnership strategies across our portfolio, with an emphasis on new and high-value opportunities to expand out-of-game revenue.
  • Lead entertainment / new media initiatives e.g. TV & film project development in partnership with key studio partners.
  • Establish core brand health KPIs across the portfolio and ensure that all out-of-game revenue elements have a clear tieback to each brand's vision.
  • Regional
  • Conduct ongoing analyses of existing and prospective licensees and collaborators and optimize partner performance through business reviews to meet business objectives.
  • Create standard practices, documents and procedures to maximize efficiency.
  • Communicate re: the status of ongoing deals, challenges and opportunities to senior leadership. on a regular cadence. What you'll bring:
    • Demonstrated success in developing new business, negotiations and closing, exceeding revenue targets and other business goals.
    • Entrepreneurial spirit who thrives in less defined problem spaces and is comfortable with change.
    • In tune with contemporary gaming, social, and youth culture trends.
    • Passion for brand / entertainment and curiosity about player motivations.
    • Strong operational and process orientation and cross-functional experience in brand, marketing, and commercial planning.
    • Strong understanding of all drivers of business performance (including quantitative and qualitative data) to consistently optimize strategy and execution across partners.
    • Ability to foster talent and develop new teams.
    • Lifestyle/Streetwear
    • Computer Games--
    • Computer Software
    • Entertainment About EAAt Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. Japan Marketing and Communications Manager Tokyo, Tokyo, Japan Senior Product Marketing Manager San Francisco, California, United States Brand Manager, EA Sports FIFA Vancouver, British Columbia, Canada Summer 2022: Marketing, Production, and Commercial Internships (BA, BS, MS, MBA) Redwood City, California, United States + 4 more Marketing Intern (Games) Lyon, Auvergne-Rh--ne-Alpes, France google-site-verification: google7f7a22bb8fdf2c3d.html

Keywords: Electronic Arts Inc., Redwood City , Lifestyle Sr Manager, Brand and Franchise Growth, Executive , Redwood City, California

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