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Vice President, Creative

Company: Impossible Foods
Location: Redwood City
Posted on: January 6, 2022

Job Description:

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world's most delicious, nutritious, and sustainable meat, fish, and dairy - from plants. Through the revolutionary work of our world-class R&D team, we're inventing efficient, sustainable ways to transform ingredients from plants into meat, fish, and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the negative environmental or public health impact. Our flagship product, Impossible--- Burger, uses 96% less land, 87% less water, and generates 89% less greenhouse gas emissions than conventional beef from cows. And the burger is just the beginning. We're working on recreating every animal product, from chicken to fish, with plant-based ingredients that are vastly better for people and the planet. - Impossible Foods has experienced explosive growth over the last few years, and we continue to lead all aspects of the plant-based revolution - from discovery and innovation to commercial production and consumer education. We're building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to a better world. Our core values include leading with heart, thinking like scientists, and doing the right thing, and our employees embody these attributes in their work every day. - Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it). Check out our job opening below: Impossible Foods is looking for a motivated, mission-aligned leader to inspire and guide the creative vision for the company. They will lead our talented in-house team of creatives, guide the creative development with external agencies, and ensure a consistent look and feel and tone of voice with external food and retail partners. The VP Creative will be the primary person responsible for the voice and look/ feel of the Impossible Foods' brand, reporting to the CXO and working closely with the CEO. (Our CEO and founder takes a very hands-on role in shaping the brand, which is playful, magical, optimistic, subversive and fearless.) - This is a VP-level role, and the ideal candidate has demonstrated experience in creating and/or growing a strong brand during rapid growth of the business. The successful candidate will play a vital role in helping to determine how our brand shows up to the world -- including restaurant owners and diners, grocery store chains and shoppers, e-commerce shoppers, social media fans, press, investors and everyone else on Earth. The role requires someone who can flex quickly between tactical, hands-on and bigger-picture, strategic discussions about our evolving brand and business as needed. - You Will:

  • Have a creative vision that has the power to spark a broader movement around the Impossible mission. -
  • Bring to life the corporate, product, scientific and cultural stories that set Impossible Foods apart from every other company in the world -
  • Develop creative concepts and integrated campaigns with pitch-perfect brand alignment across a broad range of problems and media, including content, trial, events, advertising, print, digital, video and broadcast, interactive, web, DM, social, retail communications and channel POS
  • Solicit and implement advice from a wide variety of employees across all functions, from the CEO to our world-class scientists; you will never work in a silo
  • Spread enthusiasm about creativity, inspire creativity in our team and cultivate the career development of your team of art directors, designers, copywriters and producers
  • Work effectively and efficiently, including on tight deadlines and without drama or ego, at a dynamic startup whose strategic priorities may shift to capitalize on unexpected opportunities
  • Do "whatever it takes" to get the job done, including urgent projects and cross-functional collaborations with agencies or other companies that don't necessarily share the same mission as Impossible Foods
  • Take a particularly hands-on role in translating business strategies and KPIs into excellent creative concepts and on-time, on-budget deliverables; set art direction and ensure that our brand is modern, relevant and easy to execute; play a lead role in all aspects of the company's visual identity and voice -- including video shoots and web development, social media, photoshoots, storyboarding, collateral and presentations -
  • Actively participate in the marketing leadership team and Impossible's management team. - You Have:
    • 12+ years of wide-ranging, hands-on conceptual design/writing, directing, production or other experience in a relevant role at another company or agency
    • An understanding of what it means to build a brand at a mission-driven company in an all-new product category
    • Strong experience growing valuable consumer brands through category creation and/or global expansion
    • Fearlessness and optimistic in the midst of a fast evolving company in hyper growth mode
    • A strong understanding of creative development process, amazing storytelling ability, excellent writing or art direction skills (ideally both but not essential) and a stellar track record of consistently delivering excellent creative work at world class level. -
    • A professional, low-drama, collaboration-oriented demeanor; you actively seek out experiences to work with people from all different backgrounds and experience levels, enjoy being a part of a diverse/eclectic group of talent to solve problems.
    • A can-do attitude and willingness to be as tactical as needed in our fast-paced startup environment; while you enjoy strategic vision and direction setting, at heart you are a proactive creative problem solver. -
    • A brain that's part artist and part businessperson; you welcome the opportunity to roll up your sleeves (whether it's turning multiple creative concepts around in one week, or it's contributing to a pitch deck due in 24 hours). You are poised and confident whether you're pitching a top-three global QSR in their HQ or working on deadline with our CFO on a deck for a pre-IPO fundraising round (and you know what all those acronyms mean!)
    • A desire to work with people who are driven to accomplish our audacious goals and also value kindness and empathy in their relationships
    • Fluency in major editing, writing and presentation apps, including: Figma, Adobe Creative Cloud, Sketch, Keynote, Microsoft Suite, Google Suite, and others Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. - Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: https://impossiblefoods.com/careers/notice . By submitting your application, you are agreeing to our use and processing of your data as required.

Keywords: Impossible Foods, Redwood City , Vice President, Creative, Executive , Redwood City, California

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