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Senior Manager, Marketing Analytics

Company: Poshmark
Location: Redwood City
Posted on: January 8, 2022

Job Description:

Poshmark is looking for an analytics leader to head the revenue analytics team in the Growth function. You will have a unique opportunity to build and mentor a team of high performing analysts, proactively identify gaps and solutions and drive new analytical initiatives to help the growth team meet its top line objectives. Responsibilities

  • Partner with Marketing and Finance teams to forecast and monitor the Quarterly Gross Merchandise Value (GMV) plans
  • Co-own overall marketing budgeting and allocation decisions with Finance and Growth team
  • Create and own CAC/LTV models, cohort development and user retention models -
  • Create and maintain dashboards to monitor revenue pacing and cohort development by different business and user segments
  • Identify and flag revenue under-pacing and/or cohort development issues. Work with different data and business teams to root cause and fix the issues
  • Provide day-to-day guidance and analytics review to the team of analysts on short term and long term projects to inform both day-to-day tactical decisions and long-term strategic vision
  • Communicate findings and recommendations in a way that is clear and actionable for employees at all levels
  • Represent the work of the Data team across the company, serving as a bridge, buffer and conduit between technical and non-technical groups.
  • Promote a culture of excellence, data driven discussions, healthy skepticism, knowledge sharing, expanding team's skill set, teamwork, focus on Poshmark's growth and fun
  • Lead, hire, manage and mentor a team of analysts/sr analysts Requirements
    • 7-9 years of experience in analytics with 2+ years in directly managing a team
    • Hands on experience working with Big data, ideally clickstream data, in Big data volume sectors such as ecommerce, gaming, social network etc. ecommerce platforms is a plus
    • Ability to translate and present complex analysis in executive summaries. Excellent communication and collaboration skills
    • Proficiency in Excel, SQL and familiarity with one (or more) language like Python or R
    • Passionate, approachable, thoughtful, respectful to teams and customers
    • Bachelors in Economics, Business, Statistics. Masters is a plus
    • Full understanding of Poshmark's paid and owned marketing channels and how they function and how goals are ascertained
    • Own the different analytics processes for the Marketing team and aligning with the team to tackle the tasks
    • Develop full understanding of Poshmark's data systems
    • Established good relationships with all direct reports, data teams and client teams
    • Trusted advisor to all key stakeholders. Demonstrate co-ownership of GMV (Gross Merchandise Value). -
    • Proactively identifying and driving new data initiatives to allow marketing to continue to scale over time About Us: Poshmark is a leading social marketplace for new and secondhand style for women, men, kids, pets, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of ecommerce, Poshmark makes buying and selling simple, social, and sustainable. Its community of more than 80 million registered users across the U.S., Canada, Australia, and soon India, is driving the future of commerce while promoting more sustainable consumption. For more information, please visit , and for company news and announcements, please visit . You can also find Poshmark on -Instagram , -Facebook , -Twitter , -Pinterest, -and -YouTube . Why Poshmark? At Poshmark, we're constantly challenging the status quo and are looking for innovative and passionate people to help shape the future of Poshmark. We're disrupting the industry by combining social connections with e-commerce through data-driven solutions and the latest technology to optimize our platform. We're nothing without our amazing team who deliver an unparalleled social shopping experience to the millions of people we connect each day. We built Poshmark around four core values: 1) focus on people to create empowered communities that drive success; 2) together we grow to support each other to strive for our dreams; 3) lead with love to foster genuine connections built upon a foundation of respect; and 4) embrace your weirdness to accept and empower one another on their own unique journey. We're invested in our team and community, working together to build an entirely new way to shop. That way, when we win, we all win together. Come help us build the most connected shopping experience ever. Here's what we'll set you up with:
      • A team that is invested in your career growth and training
      • Competitive salary and equity, based on experience
      • Company sponsors up to 100% cost for your health, dental and vision plans and up to 90% for your dependents
      • Work alongside world-class talent
      • Flexible vacation / paid time off policy
      • Parental leave
      • Personal style encouraged (or not, whatever you're in to) Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. How many years have you been using SQL in a professional environment (not academic)? -*
        How would you rate your SQL experience (scale 1-10, low to high): -*
        Can you recount a memorable moment as a manager? Tell us about it! -*
        Please share your desired salary expectations.
        Are you legally authorized to work in the United States? -*
        -- Will now or in the future require sponsorship for an employment visa? -*
        -- Are you looking for an in-person, hybrid or remote role? (Hybrid is 3x a week) -*
        Please select I certify that the information I provided on the application is true. I authorize Poshmark to verify employment and education history provided and disclaim liability on the part of Poshmark and the parties contacted. I further understand that in accordance with Poshmark policy, falsification of information is grounds for refusal to hire or discharge should I be hired. I certify this information with my initials below. -*
        "I acknowledge the confidentiality of all information I may receive in connection with the interview process and hereby agree to Poshmark's Non Disclosure Agreement". -*
        -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Poshmark are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
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        • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
        • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Poshmark, Redwood City , Senior Manager, Marketing Analytics, Executive , Redwood City, California

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