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Brand Relations Manager - Walt Disney Games

Company: Parks, Experiences and Products
Location: Redwood City
Posted on: May 9, 2022

Job Description:

As a Brand Relations Manager, you will be responsible for partnering with Walt Disney studios and Walt Disney games disciplines (production, creative, and marketing) in receiving, routing, and the delivering of brand content and approvals to ensure games are aligned with brand and corporate guidelines. This position requires day to day interactions with the games team, creatives, marketing, and Walt Disney studios. This role supports studios for Disney/Pixar Games including: Walt Disney Animation, Disney Live Action, Pixar, Parks, and Disney Media & Entertainment Distribution (DMED).

This brand work entails providing clearly communicated brand feedback/approvals/notes to and from studios and games teams, meetings, reviews, and content share outs. A key responsibility in this role is to continue to support the relationships of the studio stakeholders as we push the limits of innovation for new product that evolves with the market and audience.

You will primarily lead small to medium scale/complex products and support live service/live operated titles. You will also lead assigned projects and support the Brand Relations leads across their assigned products.

The ideal candidate is a self-starter who can draw upon a background with solid knowledge of the Disney brands and knowledge of gaming and a passion for both. They must be able to carefully articulate feedback and clearly communicate information to all stakeholders, addressing opportunities and challenges.

This role is located at the Pixar campus in Emeryville, Ca and may require onsite Disney studio visits at: Walt Disney Animation, Disney Main Lot, WDI/Parks, and occasional visits with Disney TV (DMED). This position does not support Marvel or Lucas.

This position will report to Director, Studio Relations
Responsibilities :

  • Supports Brand Relations work and manages brand reviews for assigned Disney Games titles, both global and regional, including console, mobile, online, and other platforms from creative concept, development, release & live service.
  • Works closely with the studios to learn and master the understanding of the Disney brands as a Brand Relations ambassador.
  • Ensures that the Walt Disney Games teams have the necessary support from studios such as access to reference materials, story overviews, and digital assets in order to deliver high quality games.
  • Provides brand guidance to producers and creative staff balancing the needs of the game and the authenticity of the TWDC Franchise's characters and worlds.
  • Collaborates with Game product development on creative concepts through a brand and studio lens.
  • Primary advocate for both filmmakers and game productions to negotiate a balance of game features without compromising brand integrity.
  • Collaborates with marketing staff to ensure effective synergy, distribution, and promotions.
  • Prepares and develops internal and external presentations for new and classic brand content.
    Basic Qualifications :
    • 3 - 5+ years of experience specifically in brand management, video games, or in film studios.
    • Understanding of mobile, console, and/or PC games with live operations components.
    • A solid understanding of all phases of film or game development: concept, pre-production, production and post-production/live-service.
    • Ability to make confident, intelligent, and critical decisions to ensure reviewers understand importance of specific game requirements while maintaining brand integrity.
    • Experience working with filmmakers, games developers, franchise management, and Disney partners.
    • Supports a workplace environment that encourages collaboration and innovative/creative thinking.
    • Detail oriented and able to manage multiple projects at different stages of development.
    • Able to identify/assess risks escalate to senior staff as necessary.
    • Strong sense of ownership, flexibility, and urgency.
    • Proficiency in project management tools such as JIRA, AirTable and able to navigate database asset and routing software.
    • Emphasis on building productive relationships with creatives, managers and peers.
    • Demonstrate affinity and familiarity with TWDC Franchises (excluding Marvel and Lucas).
    • Passion for the latest games and game platforms (Mobile, Console, PC, AR/VR).
      Preferred Education :
      • Bachelor's degree or equivalent combination of education and experience.
        Additional Information :
        This position is located in Emeryville, CA

        Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

        #CPGPJobs #DPEP_Media

Keywords: Parks, Experiences and Products, Redwood City , Brand Relations Manager - Walt Disney Games, Executive , Redwood City, California

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