Director of Demand Generation and ABM
Company: TigerGraph
Location: Redwood City
Posted on: June 20, 2022
Job Description:
TigerGraph is a platform for advanced analytics and machine
learning on connected data. TigerGraph's core technology is the
only scalable graph database for the enterprise. Its proven
technology supports fraud detection, customer 360, MDM, IoT, AI,
and machine learning.Fortune 500 Organizations And The Most
Innovative Mid-size And Startup Companies Choose TigerGraph To
Accelerate Their Analytics, AI, And Machine Learning
- Seven out of the top ten global banks use TigerGraph for
real-time fraud detection.
- Over 50 million patients receive care path recommendations to
assist them on their wellness journey.
- 300 million consumers receive personalized offers with
recommendation engines powered by TigerGraph.
- TigerGraph reduces power outages by optimizing the energy
infrastructure for 1 billion people. The Director of Demand
Generation and Account Based Marketing is a key strategic
leadership role responsible for overseeing all aspects of demand
generation to achieve revenue goals that support TigerGraph's
growth. You will be highly cross-functional and strategic and will
require both creative and analytical thinking. The Director of
Demand Generation and ABM will be responsible for owning
TigerGraph's demand generation strategy and executing scalable,
data-driven initiatives and campaigns that drive qualified leads.
Working closely with the leadership team, reporting to the VP WW
Marketing, the Director will play a critical role in taking the
company through the next phase of growth.You and your team will
generate new pipeline in both current and new markets, help grow
our existing install base, and design our marketing strategy to
build global awareness and drive larger deal sizes. The ideal
candidate is well-versed in demand generation best practices and
marketing technologies, analytical and data-driven in their
decision-making, and a skilled and versatile leader with the
ability to balance strategic planning with a hands-on, team-based
approach.Responsibilities
- Develop the company's data-driven, demand generation strategy
and channels to drive new business, as well as expand the existing
customer base
- Own execution of its associated plan, including scope, target
outcomes, key metrics and measures, and required inputs and
resources to deliver
- Manage overall demand generation and growth strategy, programs,
and budget
- Orchestrate demand generation and ABM programs that
successfully engage target upmarket accounts moving them
effectively through buyer's journey
- Build, execute, and scale a high-performance ABM program for
TigerGraph that delivers to demand generation goals and sales
success
- Define, plan and execute integrated inbound, outbound and ABM
programs through multiple channels including digital, email,
content and events
- Coordinate and execute multi-channel strategies with
cross-functional teams
- Establish tracking and measurement to optimize programs based
on real-time results, while reporting on the value delivered by our
demand generation efforts
- Continuously evaluate the performance and ROI of campaigns,
adjusting demand tactics and strategy accordingly
- Create strategies and tactics to penetrate executive teams and
engage senior leaders of large enterprises, especially those
focused on digital transformation and customer experience
- Partner with the Global Marketing team on content strategy,
planning and executing multi-channel programs: emails, webinars,
events, digital, direct mail etc
- Partner with the Sales leadership to ensure quality demand
delivery and follow-up according to established SLAs
- Own analytics across our marketing campaigns and platforms to
closely monitor conversion rates, measure success, and continuously
optimize for maximum ROI
- Create strong working relationships with key internal groups
Required Education And Experience
- 7+ years of demand generation experience working in a
fast-growing, start-up environment (B2B preferred)
- 5+ years of demand generation leadership in a SaaS
environment
- Expertise in understanding data, telling stories and executing
across channels to create a customer-focused experience
- Experience running campaigns and programs that directly drive
pipeline growth using modern marketing tools and channels, coupled
with a desire to seek ways to enhance our results through
optimization, testing and other means
- Proven experience scaling demand generation programs through
technology, data and process with demonstrated ROI
- Demonstrated ability to roll up your sleeves as the first
demand gen employee while recruiting and building a talented team
Skills And Knowledge
- You're an analytical problem-solver. Your decisions are
informed by data, and you know how to use analytics to draw
insights to continually optimize campaigns
- Strong analytical and quantitative skills to track campaigns,
scale success and maximize effectiveness
- Strong communication skills (written and verbal) and ability to
clearly communicate technical information
Keywords: TigerGraph, Redwood City , Director of Demand Generation and ABM, Executive , Redwood City, California
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