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Marketing Operations Manager

Company: Obsidian Security, Inc.
Location: Redwood City
Posted on: June 24, 2022

Job Description:

Obsidian is the leader in comprehensive SaaS security. Come join an exciting and hyper-growth company with great leadership, incredible employee benefits and a culture of empowerment. We're a passionate team going for a huge impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers, iterate quickly, and (over) deliver to delight them. We care about giving people an opportunity to do meaningful, rewarding work. -As a Marketing Operations Manager at Obsidian Security, you will play a key role in creating a foundation of structure, process and strategy to drive efficiencies in our marketing workflows. You will work closely with stakeholders from Marketing and Sales Operations to further develop and execute on your strategy.Your Responsibilities:

  • Responsible for daily hands-on work including email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management
  • Assume ownership of tactical campaign execution in Marketo
  • Align closely with SDRs and Managers to ensure their teams are receiving and following up on quality leads in a timely manner; support necessary changes for a growing organization
  • Build and maintain reports and dashboards within Marketo and Salesforce to track ROI and success metrics for campaigns; make data-driven recommendations for better productivity and efficiency
  • Maintain data integrity and overall system health within Marketo by implementing best practices for operational system processes
  • Oversee our tech stack strategy and daily data workflowsYour Skillset:
    • 3 to 5 years of proven ability with Marketo (Marketo Certified Expert preferred) and Salesforce. Experience with other Marketing technologies a plus (Rollworks, LeanData, Outreach)
    • Knowledge of marketing lifecycle and demand generation concepts, strategies and related processes including outbound marketing, activity management, lead scoring, lead nurture, and opportunity management
    • Experience creating reports and dashboards to track, analyze and reporting on the impact of various programs channels, providing suggestions for optimization
    • Ability to partner with Sales Ops and comfortable working with Finance, Marketing, and Sales
    • A quick learner and self-starter who is eager to learn and make an impact
    • Excellent organizational skills and attention to detail
    • Bachelor's degree in Business, IT, Finance, or Marketing
    • Ability to work in a fast-paced environmentAt Obsidian, we value diversity and freethinkers and are proud to be an equal opportunity employer. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization.

Keywords: Obsidian Security, Inc., Redwood City , Marketing Operations Manager, Executive , Redwood City, California

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