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Director, PR & Communications Redwood City, CA

Company: BlueVine Capital Inc.
Location: Redwood City
Posted on: March 16, 2023

Job Description:

This is a hybrid role.At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.
Bluevine is searching for an experienced communications leader, working closely with our executive team to create and amplify narratives that reinforce Bluevine's mission and strategy. You'll be responsible for setting the vision and strategy for external communicationsto raise awareness of Bluevine, how we're differentiated, and the impact we're creating for our key audiences. Leveraging extremely strong media relationships in fintech, banking, financial services, you'll deliver impactful storytelling across broadcast, print, and online outlets, and events in addition to charting new territory in earned and owned media and events.
While driving day-to-day efforts related to thought leadership, media relations, rapid response, crisis and issues management, you'll also find creative ways to enhance and protect our positive reputation in the market by generating innovative and impactful customer stories and partnering with our executives to raise the profile of our company and category.
Reporting to the Chief Marketing Officer, you'll work across business functions to champion the story of Bluevine, our strategy, and our culture globally. You will also work closely with our CEO proactively managing and advancing his media presence ensuring that he is part of any and all appropriate conversations. You will come from the mindset of 'how can I leverage data, trends, events and information to benefit Bluevine and positively extend their story or narrative". You will also work closely with our Head of People on creating impactful, clear and concise internal employee communications.

  • Lead and build an integrated communications strategy that focuses on corporate reputation, thought leadership, and executive visibility that position Bluevine as a leader in fintech and small business banking.
  • Work closely with our General Counsel, Public Policy and team on matters of reputation, crisis management, public policy, governmental areas of focus
  • Work closely with HR on crafting internal communications
  • Develop and maintain a messaging architecture that brings Bluevine's narrative to life in a differentiated and unique way
  • In partnership with the brand team, develop communications campaigns that help protect and enhance Bluevine's corporate reputation
  • Develop executive visibility strategy and drive implementation, including identifying, tracking, securing, and executing against an annual calendar of global, top-tier events, awards, and thought leadership opportunities
  • Actively source and unearth potential stories and story angles from customers, and internal stakeholders
  • Develop high-quality written materials that convey Bluevine's corporate narrative including messaging platforms, press releases, Q&As, and conference speeches
  • Partner with marketing teammates to ensure consistent storytelling and strategic alignment around paid, earned, owned and content and programs.
  • Support issues management activities, helping minimize any impact on Bluevine's reputation
  • Develop and maintain relationships with reporters particularly in tech, business, banking and policy
  • Educate key reporters and government officials on Bluevine's products, market opportunity and competitive differentiation
  • Work closely with and provide counsel to key cross-functional stakeholders, particularly at the executive level
  • Develop strategies to ensure Bluevine is strategically positioned with analysts, investors, and other relevant stakeholders.
  • Manage our PR agency of record which includes day to day management, annual planning, ensuring delivery of strategic initiatives and creating a RFP when necessary


    • You have 10+ years, 5+ years of in-house experience leading public relations or broader communications initiatives; fintech, financial services experience preferred.
    • You have experience working in a tech regulated environment
    • You have strong project management skills with meticulous attention to detail and an ability to manage multiple time-sensitive projects with a sense of urgency and focus
    • You have extensive experience in developing effective positioning and differentiated storytelling
    • You are highly strategic with a track record of helping companies navigate corporate issues
    • You have experience dealing with key business, technology and financial services reporters
    • You have superior / outstanding written and oral communication skills -including the ability to simplify complex topics
    • You have experience collaborating with policy, legal, finance, HR, compliance and other senior executives and helping manage an intricate web of conflicting opinions and objectives
    • You are a team player who seeks team wins vs individual wins
    • You are positive and upbeat and welcome any and all challenges with a can-do attitude
    • You are and advocate and voice for Bluevine who possesses an exemplary leadership shadow
    • You are believer in "How you do it is as important as what you do"
    • You have an absolute passion for what you do and an even greater passion for Bluevine's mission

      New Hire Base Salary Range: $175,296 - $195,455

Keywords: BlueVine Capital Inc., Redwood City , Director, PR & Communications Redwood City, CA, Executive , Redwood City, California

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