Senior Customer Marketing Manager

Company: Techaxis, Inc
Location: Redwood City
Posted on: March 20, 2023

Job Description:

Our Client is a modern employee intranet that helps companies connect and engage employees across the enterprise. The platform helps employees better communicate with coworkers, find information, and transfer knowledge.
They are looking for a Senior Customer Marketing Manager.
Location: Redwood City, CA (HYBRID - 1 to 2 days in the office)
The Opportunity:They are looking for a senior customer marketing programs professional with deep experience and passion for driving customer-sourced pipeline and developing customer advocates. You will own customer marketing programs from research and conception to execution and analysis. You have a deep understanding of multi-channel tactics from email and direct mail to display advertising and online and in-person events. You thrive on metrics and hitting pipeline numbers. You'll also be a people person who loves to engage with customers and can be persistent in locking down customer speakers. You will be joining an exciting company experiencing hyper growth and a team that values collaboration and fun. We'd love for you to share your previous marketing program successes.
Your Job ResponsibilitiesWhat you will be doing:

• Develop and execute on customer marketing programs to generate leads and opportunities to support upsell pipeline and revenue goals
• Understand customer personas (internal communications, HR and IT) and new product initiatives to build a comprehensive annual marketing plan
• Align with account management team to deliver programs, track results and analyze and report on performance
• Develop a customer communications and development plan to grow a customer community, increase customer loyalty, and grow customer advocates
• Engage and recruit customers for customer video testimonials, case studies, webinars, events, podcasts, reviews and more.
• Hands-on involvement with campaign execution including content writing, list segmentation and creation of report
  Your SkillsetWhat makes you a great fit for the team:
  • A minimum of 5 years of customer marketing programs
  • A minimum of 3 years of experience working with a software company
  • A minimum of 2 years of customer community experience
  • Experience working at a high growth company a plus
  • Experience managing partner programs a plus
  • Bachelor's degree
    
    Contact details- +1 703-972-2095 / sohrab.ali@techaxisinc.con
    About Us:
    Techaxis is a US-based firm that specializes in discovering, engaging, and placing top talent globally, for full-time or contract positions in leadership and mid to senior-level positions for companies in the technology, healthcare, energy, and education space.
    Equal Opportunities Employers:
    Our clients provide equal opportunities to all its employees and all qualified applicants for employment, without regard to their race, caste, religion, color, ancestry, marital status, sex, age, nationality, disability, and veteran status. Employees of our clients are treated with dignity and in accordance with their policy to maintain a work environment free of sexual harassment, whether physical, verbal, or psychological. Employee policies and practices are administered in a manner that would ensure that in all matters equal opportunity is provided to those eligible and the decisions are merit-based.

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