Product Marketing Manager
Company: Sierra
Location: San Francisco
Posted on: April 1, 2026
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Job Description:
About us At Sierra, we’re creating a platform to help businesses
build better, more human customer experiences with AI. We are
primarily an in-person company based in San Francisco, with growing
offices in Atlanta, New York, London, Paris, Madrid, Munich,
Singapore, Japan, and Sydney. We are guided by a set of values that
are at the core of our actions and define our culture: Trust,
Customer Obsession, Craftsmanship, Intensity, and Family. These
values are the foundation of our work, and we are committed to
upholding them in everything we do. Our co-founders are Bret Taylor
and Clay Bavor . Bret currently serves as Board Chair of OpenAI.
Previously, he was co-CEO of Salesforce (which had acquired the
company he founded, Quip) and CTO of Facebook. Bret was also one of
Google's earliest product managers and co-creator of Google Maps.
Before founding Sierra, Clay spent 18 years at Google, where he
most recently led Google Labs. Earlier, he started and led Google’s
AR/VR effort, Project Starline, and Google Lens. Before that, Clay
led the product and design teams for Google Workspace. What you’ll
do Product Messaging and Launches. Develop crystal-clear,
differentiated product messaging and positioning, from messaging
architecture to web copy to release marketing-level details. GTM
Content & Enablement. Develop our enablement playbooks and assets,
including first call decks, email templates, customer story slides,
ROI slides, and more. Partner closely with our GTM leadership to
ensure they have what they need to succeed. Demos and Technical
PMM. Develop a deep understanding of the functionality of our
platform and product. Partner with our world-class product and
engineering teams to build killer demos that inspire customers to
learn more and buy. Marketing Generalist and X-Functional Leader.
We are a small team with big goals. At this early stage, we will
each flex and contribute across a variety of channels and
activations - from digital advertising and keynote development to
customer stories. What you’ll bring 5 years of B2B marketing
experience. Expertise in developing company and product positioning
and messaging from scratch, including translating positioning and
messaging into marketing artifacts and sales assets. Ideal
candidates will also have experience translating key messages for
various industries. Passion for understanding enterprise customers,
their needs, and the context in which they work. Experience leading
product launches and release marketing efforts, including the
creation of both the external messaging and content, as well as,
the internal sales-facing content and enablement. Ideally,
familiarity with building marketing demos, from scripting and
storyboarding to overseeing production. Passion for helping Sales
succeed by creating beautiful and differentiated assets for them,
while also creating and delivering the enablement programs to help
them leverage those assets. Expertise in building beautiful
presentations using Google Slides and Keynote. Sample projects: Own
the launch of our second product-to-market, including the pitch
deck, sales assets and enablement, and more. Partner with our
product team to fine-tune our competitive insights and translate
differentiation into easy-to-repeat USPs. Develop Sierra’s first
release marketing newsletter, helping current customers understand
our new features. Our values Trust: We build trust with our
customers with our accountability, empathy, quality, and
responsiveness. We build trust in AI by making it more accessible,
safe, and useful. We build trust with each other by showing up for
each other professionally and personally, creating an environment
that enables all of us to do our best work. Customer Obsession: We
deeply understand our customers’ business goals and relentlessly
focus on driving outcomes, not just technical milestones. Everyone
at the company knows and spends time with our customers. When our
customer is having an issue, we drop everything and fix it.
Craftsmanship: We get the details right, from the words on the page
to the system architecture. We have good taste. When we notice
something isn’t right, we take the time to fix it. We are proud of
the products we produce. We continuously self-reflect to
continuously self-improve. Intensity: We know we don’t have the
luxury of patience. We play to win. We care about our product being
the best, and when it isn’t, we fix it. When we fail, we talk about
it openly and without blame so we succeed the next time. Family: We
know that balance and intensity are compatible, and we model it in
our actions and processes. We are the best technology company for
parents. We support and respect each other and celebrate each
other’s personal and professional achievements. What we offer We
want our benefits to reflect our values and offer the following to
full-time employees: Flexible (Unlimited) Paid Time Off Medical,
Dental, and Vision benefits for you and your family Life Insurance
and Disability Benefits Retirement Plan (e.g., 401K, pension) with
Sierra match Parental Leave Fertility and family building benefits
through Carrot Lunch, as well as delicious snacks and coffee to
keep you energized Discretionary Benefit Stipend giving people the
ability to spend where it matters most Free alphorn lessons These
benefits are further detailed in Sierra's policies, may vary by
region, and are subject to change at any time, consistent with the
terms of any applicable compensation or benefits plans. Eligible
full-time employees can participate in Sierra's equity plans
subject to the terms of the applicable plans and policies. Be you,
with us We're working to bring the transformative power of AI to
every organization in the world. To do so, it is important to us
that the diversity of our employees represents the diversity of our
customers. We believe that our work and culture are better when we
encourage, support, and respect different skills and experiences
represented within our team. We encourage you to apply even if your
experience doesn't precisely match the job description. We strive
to evaluate all applicants consistently without regard to race,
color, religion, gender, national origin, age, disability, veteran
status, pregnancy, gender expression or identity, sexual
orientation, citizenship, or any other legally protected class.
Keywords: Sierra, Redwood City , Product Marketing Manager, IT / Software / Systems , San Francisco, California
