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Sr. Director, Data-Security Go-to-Market

Company: Imperva
Location: Redwood City
Posted on: September 16, 2020

Job Description:

Salary

Senior Director Data Management Jobs in Redwood City, CA. Jobs. Jobs. Interviews. Imperva3.5?. Sr. Director, Data-Security Go-to-Market. Hiring SurgeThis company is in a hiring surge in response to COVID-19. Job. Company. Rating. Reviews. Why Work With Us. Position: Senior Director, Data-Security Go-to-Market. Reporting to: Chief Marketing Officer. As a member of the Data Security Go-to-Market team, this role will create and drive the strategy and go-to-market execution that delivers rapid growth and sales success for CDS, DAM and other products within the Data Security portfolio at Imperva.. This person will partner with Marketing, Sales, Finance, Operations and Product teams to lead complex, multi-functional initiatives that result in increased new customer acquisition, improved customer experiences and greater customer retention.. This role will own the global execution of Trial/Try and Buy, eCommerce and reseller channel programs and promotions using data and market insights to find the best ways to engage with customers, increase their share of wallet, and ensure they remain lifelong Imperva customers.. To do this we take a customer-first approach and become a specialist in the day to day life of an Imperva customer. We are looking for someone who can combine the art and science of analytics and insights to paint a data driven picture of today’s business and tomorrow’s opportunities.. This role provides business-critical insights using analytics, ensures multi-functional alignment of goals and execution, and helps teams drive critical initiatives forward. The individual taking this role is instrumental in setting go-to-market strategy and ensuring flawless execution against the strategy. The individual is strategic and analytical, has strong E 2 E project management skills, and a pragmatic sense for how to get things done quickly.. Key Responsibilities:. Develop go-to-market plans to drive new customer demand and acquisition across eCommerce and Channel Reseller routes to market, with the following areas of focus:. Lead the charge to rapidly grow the Data-Sec portfolio.. Partner with Product Marketing, Campaign, and Web teams to grow demand and optimize CDS presence on Imperva.com for conversion.. Test and optimize trial journeys to delight prospects with successful experiences. Use data-driven business models to optimize channel acquisition, migration, and retention.. Collaborate with Campaign Marketing and Enablement teams to deliver channel marketing assets, sales tools, and training in support of channel initiatives and product launches.. Collaborate with Analytics teams to understand trends in the business and develop insights that translate into significant recommendations for growth.. Track and report results from key channel initiatives.. Serve as the GTM liaison to global field teams.. Acquire deep insight into local data markets with respect to customers, channel partners, trends, and competition.. Assess regional market opportunities to identify areas of growth for business of our Data Sec portfolio.. Provide insights back to Product teams that result in improved product capabilities and experiences.. What is needed to succeed!. The ideal candidate excels at building relationships and credibility across diverse groups, is a self-starter with strong initiative, excels at verbal and written communications and is a strong leader and motivator of multi-functional teams.. Deep knowledge of Security and SMB/high-velocity customer segments, coupled with the demonstrable experience with SAAS-based eCommerce, direct, inside sales and indirect subscription sales.. Customer-first orientation, with global experience working in a commercial role with GTM responsibilities.. Good experience leading multi-functional, multidisciplinary teams to launch high-impact business initiatives.. Demonstrated ability to create and execute detailed GTM plans that drive fast growth and sustained sales and revenue.. Demonstrable ability to rally teams and influence at all levels. Ability to influence teams across GTM organizations.. Ability to project confidence and leadership in fronts of peers and executives.. Collaborative work style and great teammate.. Demonstrated leadership success in fast-paced, complex, and dynamic environments, rapidly anticipating and adapting to shifting priorities.. BA/ BS with 10+ years experience in marketing, software, high tech, and eCommerce. SaaS and reseller/partner marketing experience preferred.. Our Company:. Imperva is an analyst-recognized, cybersecurity leader—championing the fight to secure data and applications wherever they reside. Once deployed, our solutions proactively identify, evaluate, and eliminate current and emerging threats, so you never have to choose between innovating for your customers and protecting what matters most. Imperva—Protect the pulse of your business. Learn more: www.imperva.com, our blog, on Twitter.. Legal Notice:. Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.. #LI-MM1. Get alerts to jobs like this, to your inbox.. Glassdoor has millions of jobs plus salary information, company reviews, and interview questions from people on the inside making it easy to find a job that’s right for you.

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Keywords: Imperva, Redwood City , Sr. Director, Data-Security Go-to-Market, Other , Redwood City, California

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