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VP of Consumer Marketing

Company: Impossible Foods
Location: Redwood City
Posted on: October 8, 2020

Job Description:

Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass.The easiest -- if not only -- way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better -- more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.Impossible Foods' mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products -- and making products that are vastly superior to their animal analogues.To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts. Want to join? Check out the job opening and requirements below:The VP, Consumer Marketing is responsible for expanding consumer awareness of, adoption and trial of, and advocacy for Impossible Foods across the globe. S/he will drive strategy and execution of integrated consumer marketing programs at mass scale. S/he will also be responsible for maximizing co-marketing relationships with strategic accounts such as Burger King, Disney, and other nationally and globally known brands.S/he will apply best-in-class approaches/processes around marketing, with a demonstrated track record of leveraging data to make informed, impactful decisions. This person should be an accomplished marketing and business leader able to inspire credibility from day one based on her/his approach and experiences.The ideal candidate has a player/coach mindset and a roll-up-your-sleeves style to thrive in an entrepreneurial, high-growth environment. This person will demonstrate creativity, drive, energy and a strong bias for action. S/he will lead by example and will have a reputation for driving positive change. Further, s/he will be a team player and team builder and excel at collaborating, partnering and influencing decision making at all levels of the organization. The role will report to the SVP of Marketing in Redwood City, California.You WillDrive massive adoption and advocacy of Impossible Foods’ products, measured by consumer trial and awareness rates reflective of a mainstream product as well as world-class NPS scores.Create strategy for and execute consumer campaigns to meet the company’s aggressive sales goals across Impossible’s Food Service, Retail, and DTC channelsCollaborate with a wide variety of internal stakeholders and agencies -- including people in insights, communications, creative, sales, product and elsewhere -- to launch new products that the entire world desires.Smartly combine always-on and seasonal campaigns to drive trial and awareness on a continual basis.Oversee rigorous creative testing and asset optimization to maximize media spendMaximize impact of co-marketing with existing strategic accounts such as Burger King, Starbucks and Disney as well as expected new relationshipsDevelop and execute strategy for expanding marketing partnerships in ways that enhance Impossible Foods’ brand and businessLeverage consumer content in collaboration with cross-functional teams to grow and optimize Impossible Foods’ channelsCreate and nurture consumer affinity for and advocacy of Impossible Foods’ products and mission Take advantage of innovation in the marketplace to keep Impossible Foods growing quickly by identifying, testing and scaling new media formats and marketing approachesBe a core member of the marketing leadership team and a true cross-functional playerChallenge the status quo of “how things work” in the food industry to knock down barriers to grow the business faster than any food company ever hasYou Have15+ years proven success in consumer marketing at top consumer brands with global reach, preferably through rapid growth phasesA deep interest in and passion for Impossible Foods’ mission to eliminate animal agriculture and impact climate changeA reputation for taking smart risks and bringing mold-breaking ideas to lifeA track record of great storytelling success and growing loved brandsStrong project/program management skills, and attention to detail in management in overseeing budgets, timelines and various assets/deliverablesExperience driving expansion in international marketsProven success building effective, diverse teams and developing talentExceptional communication skills, both oral and writtenA strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiencesA highly collaborative approach with ability to lead across and collaborate with all types of functions (Sales, Communications, Insights, Product, Strategy, Operations, etc.)Proven success working independently and navigating in a dynamic, exciting, high-growth environment. You help others embrace and navigate change to keep the organization nimblePassion for consumer insights and a proven background launching new products as well as growing existing platforms and portfoliosDemonstrated success using data and insights to drive programsA positive attitude and drive to excelImpossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to  race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.Redwood City, CA /Marketing /Full time

Keywords: Impossible Foods, Redwood City , VP of Consumer Marketing, Other , Redwood City, California

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