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Campaign Specialist

Company: TigerGraph
Location: Redwood City
Posted on: February 20, 2021

Job Description:

TigerGraph is an exciting new platform for advanced analytics and machine learning on connected data. Although we are still a pre-IPO startup our customers include Amgen, AT&T, Duke Energy, Jaguar Land Rover, Nike, UnitedHealth Group, Wish, and most of the top 10 global banks. These businesses are using our software to obtain invaluable insights from their connected big data. TigerGraph is looking for a Campaign Specialist to support the management of our rapidly growin g marketing and sales teams. The Campaign Specialist will be responsible for creating, tracking and analyzing campaigns. Responsibilities:

  • Create campaigns to mine the current lead base (Hubspot, Salesforce) and to nurture leads generated from new sources with focus on micro-segments based on industry, use case, topic/technology/interest
  • Define, rollout and track cold outbound campaigns via Salesloft with focus on industry, use case, topic/technology/interest and events
  • Build and maintain all the marketing automation workflows and define and report on campaign performance
  • Analyze campaign performance and make recommendations for improvements and optimization of content, mix, frequency, etc. to exceed MQL generation and revenue goals
  • Own data management including database segmentation, lead list management/upload and lead qualification processes in Hubspot and Salesforce
  • Build, manage and maintain reports/dashboards within Hubspot and Salesforce tracking the campaign performance Qualifications:
    • A self-starter who takes initiative, is reliable, resourceful and demonstrates critical thinking skills
    • Proven organizational, product management and communication skills, both oral and written
    • Excellent use of Google Applications and Microsoft Office (preferably Mac experience)
    • Ability to multi-task and adhere to deadlines
    • Ability to interact with all levels of internal and external management is essential.
    • Experience in Hubspot or other marketing automation software a plus
    • Degree in marketing/communications or related field preferred. Why Join Here are a few reasons why you should consider joining us:
      • Innovation -we're passionate about delivering truly innovative solutions for the enterprise database and analytics market;
      • Impact -every team member will be making a remarkable impact on the platform and our customers;
      • Equity -we're one of the hottest pre-IPO startups in our industry and offer attractive cash and stock compensation. Here are some more reasons why you should consider joining us:
        • Insurance -t he best health, dental and vision insurance to keep you fighting fit;
        • Catered lunches -c atered lunches and a well-stocked kitchen;
        • Balance - a recreation lounge, including ping-pong and foosball, and team outings. Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Keywords: TigerGraph, Redwood City , Campaign Specialist, Other , Redwood City, California

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