Senior Brand Strategist (Contract

Company: Electronic Arts Inc.
Location: Redwood City
Posted on: February 20, 2021

Job Description:

Location: Redwood City, California, United States Requisition Number: 163781 Date Opened: 2021-01-15 Senior Brand Strategist (4-Month Contract) What we're all about... The newly formed brand team for Electronic Arts is less than a year into building our brand, making it one of greatest (+ fun) exercises in transformation & change management in our industry. This also means we're still making a bit of it up as we go along. So if you're a visionary doer, who can lead programs to sprout and thrive within change, then this might be your gig. And you've also caught us at the best time - the very beginning - how exciting is that? The opportunity to bring a pioneer brand back to life doesn't come around too often--- so that's why we're here and hopefully why you're still reading this job description--- The Sr. Brand Strategist role will report to the Director of Brand Strategy and lead initiatives that transform the EA brand back to its once culturally iconic status. This work will include the below. What you'll do with us--- Principle Roles & Responsibilities Support Brand Foundation Development

• Manage EA's brand architecture development & deployment across EA and all EA sub-brands, studio brands and product brands and the creation of new brands
• Drive the building of foundational systems that cultivate & protect EA brand equity while also unifying the EA brand experience--
• Apply strong strategic thinking & leadership skills to investigate data, formulate hypotheses, determine research needs and design the most impactful and efficient pathways for constructing EA's brand foundations-- Plan & Lead Strategic Cross-functional Initiatives
  • Translate EA's hero brand strategy to tangible, data-informed solutions that reform the Electronic Arts brand experience across our portfolio, identity, marketing & growth initiatives
  • Coordinate & lead internal stakeholders and agency partners to analyze & refine portfolio growth & positioning strategies to align with hero brand strategy & architecture
  • Partner closely with EA brand identity and sub-brand teams to develop & implement an EA brand architecture What you'll already be great at--- Qualifications
    • 10+ years of professional brand strategy & management experience; at least 4 years in-house at a brand or brand consultancy/agency--
    • Experience supporting high profile rebrands
    • You might have a mix of experience across brand strategy and product management
    • Experience working across a complex & varied portfolio
    • Experience managing and supporting cross functional (dotted-line) teams and executive level stakeholders
    • Analytical and problem-solving mindset
    • Creative & compelling communication skills; both written and verbal
    • Ability to lead and motivate change management across large, corporate organizations
    • Great collaborator who thrives working with others
    • Strong opinions lightly held
    • Willing to get hands dirty
    • Outcome and output oriented - dare we say 'relentless'? About EAAt Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. google-site-verification: google7f7a22bb8fdf2c3d.html

Keywords: Electronic Arts Inc., Redwood City , Senior Brand Strategist (Contract, Other , Redwood City, California