IDT is the leading manufacturer of custom oligonucleotides and
proprietary technologies for genomics applications. Our work is
complex and cutting-edge, and our team members are curious,
creative thinkers who understand that good data drives smart
decisions. At IDT, we realize that although science may be uniform,
people are unique. We promote a culture where engaged people are
motivated and have opportunities to achieve their full potential,
as part of one global team.
IDT is proud to work alongside a community of nine fellow
Danaher Life Sciences companies. Together, we're pioneering the
future of science and medicine, developing products that enable
researchers in the fight to save lives.
Commercial Marketing Manager, NGS
Employment Status: Exempt
Preferred residence in one of the following areas: Coralville,
IA; Boston, MA; Redwood City, CA; San Diego, CA
Division: Sales & Marketing
As a Commercial Marketing Manager, NGS for IDT's global
marketing organization, candidates are responsible for
understanding customer needs within the next-generation sequencing
market segment and using that knowledge and experience to develop
and execute marketing and product launch campaigns that drive IDT
awareness and revenue. Candidates must demonstrate seniority and
significant experience with all facets of marketing to collaborate
effectively with customers and internal IDT associates. This role
involves managing and influencing cross-functional teams -
successful candidates will have great leadership and communications
Possess a strong understanding of customer needs within the
next-generation sequencing market segment, through direct customer
contact and primary and secondary research.
Work with IDT Product Marketing/Management, Product Development,
and Project Management - as well as with Global Sales and Regional
Marketing - to develop accurate marketing personas, effective
customer segmentation strategies, insightful buyer journeys, and
useful value propositions and key messages specific to the next
generation sequencing market segment.
Convert customer and market insight into core marketing briefs
and strategic marketing plans that drive successful lead generation
and product launch campaigns.
Collaborate with content writers, branding and public relations,
collateral design, and search engine optimization experts to ensure
that campaign tactics match market segment needs.
Work with third parties to drive product awareness and
Partner with digital marketing, marketing automation, and web
development experts to ensure that marketing campaigns are executed
well and in a timely fashion.
Work with IDT leadership to support joint business activities
and partnerships with key customers and industry groups.
- Monitor the success of marketing campaigns by using advanced
digital tagging and metrics to ensure that key performance
indicators are met, and campaigns demonstrate a positive return on
Must have 5+ years' experience in commercial marketing, business
development, customer management, and lead generation
Must have 3+ years' experience with the next-generation
sequencing (NGS) market segment or related life sciences technology
and market segments.
Extensive experience with defining marketing strategy and
creating marketing campaigns and marketing. plans required.
SEO keyword research experience required.
Product marketing experience a very strong plus.
Experience with Kapost workflow management tool a plus.
- Google Analytics experience a plus.
Other Job Qualifications:
Proven project management skills required, along with the
ability to directly or indirectly influence and lead teams and
prioritize heavy workload to meet deadlines in a fast-paced work
Superb negotiation and influencing skills a must.
A high level of accuracy and attention to detail a must.
Ability to analyze data, draw conclusions, and present
Ability to adapt to change.
Must be (very) results-focused.
Adaptability to performing a variety of duties, often changing
from one task to another without loss of efficiency or
Ability to maintain both a high standard of courtesy and
cooperation in dealing with co-workers.
Adaptability to accepting responsibility for the direction,
control or planning of an activity.
- Adaptability to situations requiring the precise attainment of
set limits, tolerances or standards.
Exert up to 10 lbs. of force occasionally and/or up-to a minimal
What We Offer:
Generous Paid Time Off Accruals
16 Hours PAID Volunteer Time Off
10 Paid Holidays
Up to eight (8) weeks of 100% paid parental leave to eligible
401(k) with Company Match
- Medical, Dental, and Vision Insurance Options
Integrated DNA Technologies (IDT) conducts drug screens and
background checks on applicants who accept employment offers.
When you join us, you'll also be joining Danaher's global
organization, where 68,000 people wake up every day determined to
help our customers win. As an associate, you'll try new things,
work hard, and advance your skills with guidance from dedicated
leaders, all with the support of powerful Danaher Business System
tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where
everyone feels they belong and all voices are heard. We believe in
our associates and the unique perspectives they bring to every
challenge, which is why we'll empower you to push the boundaries of
If you've ever wondered what's within you, there's no better
time to find out.
Danaher Corporation and all Danaher Companies are equal
opportunity employers that evaluate qualified applicants without
regard to race, color, national origin, religion, sex, age, marital
status, disability, veteran status, sexual orientation, gender
identity, or other characteristics protected by law. The "EEO is
the Law" poster is available here.