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Senior Marketing Manager, HCP Marketing

Company: Guardant Health, Inc.
Location: Redwood City
Posted on: June 9, 2021

Job Description:

This role works out of our Headquarters in Redwood City, CA.Due to the Covid 19 Pandemic Guardant Health has temporarily classified this role as 'working from home status', scheduled to return onsite at HQ when it is determined safe to do so.

Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary blood tests, vast data sets and advanced analytics. Its Guardant Health Oncology Platform is designed to leverage its capabilities in technology, clinical development, regulatory and reimbursement to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs. In pursuit of its goal to manage cancer across all stages of the disease, Guardant Health has launched multiple liquid biopsy-based tests, Guardant360 and GuardantOMNI, for advanced stage cancer patients, which fuel its LUNAR development programs for recurrence and early detection. Since its launch in 2014, Guardant360 has been used by more than 7,000 oncologists, over 50 biopharmaceutical companies and all 27 of the National Comprehensive Cancer Network centers.

This role serves as a brand manager on the promotional marketing team and will support a fast-growing portfolio of oncologist diagnostic products marketed to health care providers, such as oncologists and nurse practitioners. This role is a critical member of the marketing organization who will be responsible for developing and executing marketing strategy and promotional tactics to enable the portfolio of Guardant360 products to maintain leadership in the liquid biopsy market.

Essential Duties and Responsibilities:

  • The Guardant360 Senior Product Marketing Manager will be responsible for creating messaging and content to support engagement of health care providers to make Guardant360 the standard of care across solid tumors

  • Implement and execute Guardant360 promotional materials for the field force and for digital channels

  • Participate in the development of Guardant360 brand strategy and tactical marketing plans

  • Continuously monitor to identify areas of opportunity to enhance the Guardant360 brand, messaging and tactical field force pull-through

  • Work cross-functionally across the Marketing Team and closely with Sales, Medical Affairs and Product Team to grow the brand

Qualifications

Skills/Experience

  • 5+ years of brand marketing experience with a pharmaceutical or diagnostic company necessary, oncology preferred

  • Superior communication skills and are both scrappy and organized

  • Demonstrated experience of traditional and non-traditional marketing channels

  • Must have strong collaboration skills and experience working with cross-functional teams

  • Thrive in a fast-paced environment and comfortable with paving a road while driving a car. You move comfortably from pitching to the field team to outlining a brand awareness program to developing new messaging and marketing resources.

  • Strong business acumen and analytical skills that translate to effective tactics andstrategy

  • Ability to quickly identify insights and develop effective strategies & tactics based on these insights

  • Advanced degree preferred (PHD, MBA)

#LI-RL1

All your information will be kept confidential according to EEO guidelines.

Keywords: Guardant Health, Inc., Redwood City , Senior Marketing Manager, HCP Marketing, Other , Redwood City, California

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