Head of Monetization
Company: Together Labs
Location: Redwood City
Posted on: May 27, 2023
Job Description:
Head of MonetizationRedwood City, CAJob Summary:Together Labs is
seeking an experienced Monetization Leader to drive the
monetization efforts for the online virtual world and social
networking platform, IMVU. As the Head of Monetization, you will be
responsible for leading, developing and executing monetization
strategies to drive revenue growth and profitability across all
IMVU platforms. You will develop and define the Monetization
roadmap, while working hands-on with the Monetization team to
implement high volume, multi-platform production. You will work
closely with cross-functional teams including Marketing LiveOps,
Growth, Product, Design, Data and Community to develop and
implement effective monetization strategies based on company
objectives. The ideal candidate will have a deep understanding of
the LiveOps ecosystem, strong strategic & analytical skills, a bias
toward action, a passion for creatively tackling challenges, and a
track record of successfully driving revenue growth. Key
Responsibilities:
- Develop and execute monetization strategies to drive revenue
growth and profitability.
- Partner with Marketing LiveOps to develop a cohesive LiveOps &
Monetization roadmap aligned with delivering customer
value.
- Drive day-to-day production and implementation of Monetization
initiatives on desktop and mobile platforms.
- Collaborate with Marketing LiveOps, Growth, Product, Design,
Data and Community teams to coordinate & implement effective
monetization strategies.
- Analyze data to identify trends and opportunities for revenue
growth.
- Manage and optimize existing revenue streams including sales,
promotions, subscriptions, and premium products.
- Identify and evaluate new revenue opportunities and other
monetization strategies.
- Devise and run A/B tests to directly and indirectly drive KPI
improvements.
- Monitor and report on key performance indicators (KPIs) related
to monetization, including revenue, user engagement, and
retention.
- Stay up-to-date with IMVU customer behavior, potential
customers, latest trends and developments in the virtual world and
social ecosystem and identify opportunities to leverage them for
revenue growth.
- Lead and develop a team of direct reports and provide
mentorship, guidance, and support as needed.
- Prepare internal & external communication updates to
stakeholders on the progress of business operation milestones.
Desired Skills & Experience:
- 7+ years of Monetization, Revenue, LiveOps, or E-Commerce
experience in profitable, high-traffic consumer Internet services
preferably involving gaming, the metaverse, social apps or virtual
worlds
- Proven track record of developing and executing successful
monetization strategies and driving revenue in a digital
environment.
- Developed and managed high-performance teams of at least 4 or
more in a rapid growth environment
- Ability to successfully manage and motivate people to meet
committed milestones and deadlines, setting clear direction and
managing to high expectations.
- Must have strong analytical skills and experience with data
analysis tools such as Excel and Tableau, with the ability to
translate insights and deliver results
- Excellent spoken and written communication as well as receptive
listening skills, with ability to present complex ideas in a clear,
concise fashion to a range of audiences
- Ability to move fluidly between high-level strategic thinking
and take-charge management of day-to-day details; Equally
comfortable with seeing the "big picture" and meticulously thinking
through every interaction requirement of complex projects.
- Comfort with ambiguity and ability to proactively seek out
solutions to complex problems and resource constraints.
- Excellent communication and collaboration skills, with the
ability to work effectively with cross-functional teams.
- Strong project management skills with the ability to manage
multiple projects and priorities simultaneously.
- Highly empathetic with ability to collaborate across a diverse
group of stakeholders to refine concepts and identify highest value
targets.
- A curious and creative mind able to think out of the box and
challenge the status quo.
- Ideally has experience with subscription services.
- BA/BS or equivalent experience required. MBA or advanced degree
preferred, but not required.
ABOUT USTogether Labs innovates technologies that empower people
worldwide to connect, create and earn in virtual worlds. Our
mission is to redefine social media as a catalyst for authentic
human connection through the development of a family of products
grounded in this core value. These include: IMVU, the world's
largest friendship discovery and social platform; VCOIN, the first
regulatory-approved transferable digital currency; and WithMe, an
upcoming mobile platform built on insights from the science of
friendship. For more information, please visit Founded in 2004 and
based in the heart of Silicon Valley, Together Labs is led by a
team that's dedicated to pioneering in virtual worlds. Together
Labs is backed by venture investors Menlo Ventures, Allegis
Capital, Bridgescale Partners and Best Buy Capital.Together Labs
(formerly IMVU) has been for nine years running as Best Place to
Work in the Silicon Valley. HOW TO APPLY
- Please familiarize yourself with our products and feel free to
try out our core product at https://www.imvu.com/Together Labs is
an equal opportunity employer, and is committed to fostering a
culture of inclusion. Our unique differences enable us to learn,
collaborate, and grow together. We welcome all applicants without
regard to race, color, religious creed, sex, national origin,
citizenship status, age, physical or mental disability, sexual
orientation, gender identification, marital, parental, veteran or
military status, unfavorable military discharge, or any other
status protected by applicable federal, state, or local law.
Keywords: Together Labs, Redwood City , Head of Monetization, Other , Redwood City, California
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